Essel Group ME (Middle East) has recently acquired the Spanish production company boo.lab through its subsidiary Essel Media Hub. The acquisition will help Essel Media Hub expand its media and production capabilities and add ground-breaking technologies to its portfolio. Barcelona-based boo.lab, which was established in 2001, uses cutting-edge technology, such as augmented reality, mixed reality live action, and 4D, in its media productions. The company has created media campaigns for its clients, which include auto companies Ford, Lexus, and Peugot, sportswear maker Adidas, and furniture retailer IKEA, among others.