DSport has recently acquired the exclusive India broadcast rights of Nidahas Trophy 2018 and in an industry-first initiative, joined hands with Viacom18 to live telecast the series. While DSport will telecast English commentary, Viacom18 owned mass entertainment channels Rishtey Cineplex and Cineplex HD will feature Hindi commentary for the tournament.

 “Sports broadcasting is a bit of a business conundrum – it represents a sizeable opportunity, but the cost of entry tends to be prohibitive. It has been a white space that we have continuously been evaluating and this association with DSport to air the Nidahas tri series provides us with a fertile testing ground. As we endeavor to test waters with our very first broadcast of an international sporting property, what better than a cricket tri series involving the national team.”

Sudhanshu Vats
Group CEO,
Viacom18