With an aim to cater to the mass market, broadcaster Discovery Communications will be launching its general entertainment channel (GEC) Jeet on February 12, 2018 with a reach of over 100 million households in the country. This is the first time the company is foraying into the GEC space. The new channel, which will replace the media firm’s Investigation Discovery (ID), will be a pay channel with five hours of fresh programming every day. Discovery Jeet will be available in Hindi, Tamil, and Telugu. The company has also partnered with Netflix as the exclusive global over-the-top (OTT) platform partner for the content of its new channel, making it available to audiences in more than 190 countries worldwide.