Brick Eksten

“ZEEL enjoys a long history with Imagine Communications and is one of the most innovative media companies in the region, and among the first to transition operations to a fully software-centric model utilizing COTS equipment.It is no surprise that ZEEL is one of the first media companies operating in the Indian subcontinent to recognize the cost and efficiency benefits of cloud-native solutions and to identify business continuity operations as a starting point for the adoption of next-generation architecture.”

Brick Eksten,
Chief Product Officer,
Imagine Communications

Imagine Communications has recently delivered a compact, cloud-native disaster recovery (DR) solution to Zee Entertainment
Enterprises Limited (ZEEL). The business continuity solution utilizes the built-in redundancy capabilities of virtualized and geo-dispersed environments to provide ZEEL with improved protection of its playout operations for considerably less cost to build and maintain duplicate facilities.

ZEEL has rolled out a state-of-the-art cloud-based business continuity solution in its DR facility in Mumbai, using Imagine Communications' Versio playout solution and the company's D-Series automation solution. The backup site supports 15 Zee channels running on Hewlett Packard Enterprise (HPE) servers across a virtual platform that mirrors the main site. Any changes made to the main system are immediately reflected on the DR system.

Imagine Communications' cloud-native business continuity solution ensures Zee's live channels never go off the air. The virtualized nature of the solution has already allowed ZEEL to realize savings on rack space and power consumption. In addition, the installation's remote management capabilities helped the channel to reduce resources at the DR site, keeping its OpEx low.

A cloud-native approach to DR, the solution provides private or public cloud-based restoration of broadcast and video playout operations. More affordable, reliable, and easier to manage than traditional business continuity solutions, cloud-native disaster recovery is growing in popularity, with Imagine Communications supporting customers on multiple continents through its Versio solution.

Some media companies are adopting cloud-native disaster recovery operations as a first step in the transition of mission-critical
operations to virtualized environments, with plans to use the virtualized facilities for launching new channels or hosting existing ones after gaining the proper level of comfort in the performance and reliability of the cloud.