This year marks the 50th anniversary of IBC. The show focuses on how businesses are transforming for the future with the theme of truth, trust, and transformation in media.
Compelling content, driven by innovation and underscored by relevant technological platforms and consumer insights, is what is needed to win in todays competitive media landscape.
The event is fast emerging as the main broadcast technology show in South India and provides a great platform for buyer-seller interface.
With upsurge in OTT platforms, vendors are constantly demonstrating and launching services and solutions that are leading the wave of innovation in this area.
From mobile to broadcast, the show presented attendees with an insight on the latest trends, best practices, and technologies that industry professionals are leveraging in todays quickly shifting marketplace.
The goal NAB looks at is to develop the right repacking plan and transition schedule that avoids service disruptions.
Networks and operators are launching their own robust OTT offerings, forming strategic alliances with OTT providers and digital companies, or merging with traditional and digital companies for survival and growth.
Over the last couple of years, the perception of media asset management has evolved from a standalone rich media storage repository to an enabler of end-to-end integrated media asset production and distribution workflows.
2017 will see the emergence of next-generation systems that will play a strong role in shaping the broadcast landscape.
More and more broadcasters are analyzing the enhanced efficiencies and economies of scale that can be gained by integrating software and IP into traditional broadcast infrastructure.