The volume of unstructured
data – including videos, social media posts, images, emails, and customer details – is set to constitute 80 percent of the 125 EB of data generated by organizations in 2017, asserts a report by Ovum.

The broadcast industry is under increasing pressure to find new scalable and safe ways to store sensitive data. For example, owing to the adoption of 4K, there is an enormous amount of data generated in the media and entertainment industry. What may be needed is a new service that combines network connectivity, cloud storage, and data security.

As data volumes endure to climb sharply while data maintenance and dominance regulations across industries tighten, companies are facing three major challenges – cost, complexity, and security. Patent cloud storage of many large firms tackles each of these challenges in a simple yet ingenious way. These cloud storage platforms are looking forward to provide companies with the ability to manage every aspect of their cloud infrastructure as one.

Cloud-Based TV Platform

Cloud-based TV platform-as-a-service (PaaS) offerings are gaining popularity among service providers for their flexibility, scalability, and agility. While cloud-based security solutions can be more reliable, it is important that operators carefully consider the content protection technologies involved. Not all cloud-based TV PaaS offer the same security capabilities.

Over-the-top (OTT) TV and video revenues for 17 countries in the Asia-Pacific region will reach more than USD 18 billion in 2021, up from USD 5.7 billion last year, according to Digital TV Research. Given the exponential growth in the Asia-Pacific region, security is ultra critical. Without relevant, comprehensive content protection schemes, service providers will not be able to effectively monetize their investment.

To be compatible with various consumer devices, service providers need to choose a PaaS that protects content throughout the entire workflow – from ingestion or upload of the assets from the content provider to encryption into different profiles of linear and non-linear streams. A reliable and versatile secure player is required on the client side to cope with the continuous evolution in the fragmented devices market.

Scalable Solutions

Currently, card-less is being used more and more for conditional access systems (CAS). It is recommended that service providers use a combined solution for card-based and card-less CAS, using the same backend and the same software in the set-top box (STB). A dual system allows operators to run a single system from a single vendor, rather than forcing them to choose one technology over another. The card responds to the most demanding security concerns of content owners, while the card-less option allows for flexible and dynamic deployment.

Existing cloud-storage solutions are extremely scalable and, unlike with many existing solutions, businesses will not have to pay extra for accessing or modifying their data, ensuring predictability of storage costs. With rapid growth in the Asia-Pacific region, cloud-based TV PaaS offerings with best-in-class security are the ideal choice to quickly respond to the changing market, scale across devices, meet complex requirements, and provide a rich and consistent user experience.

There has been an increase in hybrid cloud adoption and state-of-the-cloud survey. Cloud security has been a major challenge. As businesses are placing more data in the cloud, the need to implement cloud-specific training is critical. The benefits of cloud computing will be affected if privacy rights are not protected, as mentioned. It is all about trust and if customers feel content security is an issue and their data is not private, then the benefits of the cloud are threatened.

Successful organizations understand the importance of securely communicating and distributing their message. By designing and implementing a strategy that securely delivers content, cloud computing can be an invaluable asset for business.