The NAB Show wrapped up its run for 2017 on April 27 in Las Vegas, United States. With 103,000 attendees from more than 161 countries and 1700+ exhibitors, the show turned out to be an ultimate marketplace for solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.
It offered more avenues for content consumption than ever before, with no shortage of ways for content owners, creators, and brands to reach their audiences on a global scale. From mobile to broadcast, the show presented attendees with an insight on the latest trends, best practices, and technologies that industry professionals are leveraging in today's quickly shifting marketplace.
M.E.T. Talks. The series of keynotes exemplified the M.E.T. Effect, a cultural phenomenon fueled by hybrid solutions and boundless connectivity that is changing the very nature of how we live, work, and play. The industry is at a pivotal point of building a world where individuals and collective imagination have pushed all boundaries of communication and transformed every behavior. At the center of this new reality is the convergence of media, entertainment and technology, or the M.E.T. Effect. This session showcased innovators and influencers sharing their career journeys, and their visions for the future.
IP Showcase presented attendees with a holistic view of industry alignment, action, and transformation, with leadership from AES, AIMS, AMWA, EBU, IABM, MNA, SMPTE, and VSF. The industry has developed this pavilion to help everyone from broadcast/IT engineers to CEOs to TV producers determine how they can best reap the benefits of IP.
Next-Generation Media Technologies Conference tackled big trends in the entertainment space, including cloud innovations, artificial intelligence, and augmented reality. Produced in partnership with the Entertainment Technology Center at USC, the conference brought under spotlight cutting-edge technologies shaping the creation, distribution and consumption of content. Other programs focused primarily on technology including an Amazon Alexa Hackathon, the Satellite Technologies track of sessions, and the Broadcast Engineering and IT Conference (BEITC).
Global TV Tech Day was a technically focused feature. Attendees were given a preview of the types of technologies emerging in the next-gen TV space. Presentations included an overview of developing next-gen TV standards from the Inter-SDO Group, a look at the Korean launch of ATSC 3.0 UHD service, and an update on Consumer Technology Association's WAVE project, which is attempting to narrow the focus on important elements of OTT.
Cyber Security and Content Protection Pavilion featured leading companies securing the future of a digital world.
A diverse array of leading industry professionals highlighted the latest advances in streaming, engineering, and content creation during the show. Main attractions included Super Sessions, where crucial conversations took place around the over-arching trends impacting the future of entertainment and media. Featuring thought leaders and visionary thinkers, the sessions explored game-changing media technologies, innovative entertainment concepts, and emerging business models and markets that will shape tomorrow's Broader-casting landscape. Additional programs examining market opportunities, trends, and strategies included the Media Technology Business Summit, produced in association with Devoncroft and the Media Finance and Investor Program, produced in association with Noble Capital Markets; Google at NAB ShowSuper Sessions; the Ad Innovation Lab; the M.E.T. 360 Leaders Town Hall; and a Facebook Live Video Bootcamp, produced by Sports Video Group.
The NAB Show continues to reign supreme as the leading global showcase for cutting-edge technologies, covering all stages of media and entertainment production. The show is successful in gathering together the key content leaders using the latest technologies to build an advanced broadcasting environment. These innovations allow broadcasters, digital publishers, and online influencers to leverage new forms of media, monetization, and audience behaviors to achieve business goals.