In its 50th anniversary, IBC2017 has confirmed a year-on-year (y-o-y) increase in visitor numbers, marking a record attendance of 57,669 across the six-day event. Visitors from across the expanding media ecosystem had the opportunity to learn about the opportunities offered by technologies – including social media TV, OTT, VR, AR, cloud, IP, Bots, and 5G – and to meet the most intelligent robots. The event was organized in RAI, Amsterdam from September 14 to 19, 2017, to discuss innovations revolutionizing the broadcasting sector.

Visitors to the 15 exhibition halls witnessed many exciting new launches; Launch Pad grew y-o-y with a record number of exhibitors; the Future Reality Theatre and Content Everywhere Hub free programs were packed with diverse and new exciting content, embracing the transformation.

Conference delegates packed the forums to hear from leading experts to discuss and debate the hot topics challenging the industry with a focus on media convergence and global transformation. The forums generated deep dive conversations and networking on the most exciting, challenging, and important stimulants to impact the industry.

IBC2017 introduced new initiatives which were huge successes. The IP showcase saw large audiences to see real-world demonstrations of proven IP end-to-end workflows for production and playout.

Virtual reality (VR), augmented reality (AR), and mixed reality (MR) were under real-world scrutiny at IBC2017, from the conference to the Future Zone to the exhibition halls, with opportunities throughout the show to learn more about these new technologies – from their current place in the market to the opportunities they offer, as well as examining technological challenges and user experiences. Looking at the road ahead for VR session looked at the emerging swathe of consumer devices and services, as well as showcasing successful VR experiences across platforms, from entertainment to sports content.

In addition, the IBC Future Zone delivered the latest ideas and innovations as a specially selected group of companies, including BBC R&D, Generic Robotics, NHK. Sennheiser and Immersia TV, showcase technologies including MR, 3D audio, and holographic projection, with a focus on multisensory virtual worlds and imagery of the future.

"IBC2017 celebrated its 50th anniversary with record attendance, bustling exhibition halls, new features and a dynamic conference. Now we look to the future and continue that conversation via our online community IBC365."

Michael Crimp
Chief Executive,


The IBC Future Zone is also home to the IBC Future Reality Theatre. Free to attend for all IBC attendees, the theatre looks beyond current technology, identifying state-of-the-art concepts and inventions and helping to map future applications and market sectors.

IBC2017 provided an ideal opportunity to attendees to learn more about the new opportunities that are available for driving innovative content and creating new revenue streams.

The IBC2018 conference will take place from September 13 to 17, 2018 and the exhibition runs from September 14 to 18, 2018.