Conscious efforts of the Indian government to engage with global companies and governments have led to increased investments and participation in Indias strategic initiatives.
The government-mandated digital addressable cable TV systems provide a huge opportunity for the set-top box market for the next couple of years to come.
DTH has gone ahead of cable TV in terms of seeding of STBs in Phase-III areas and is expected to maintain at least 60 percent market share in Phase-IV areas.
Subhashish Mazumdar, Senior Vice President-Operations and Head of JVs & Regulatory, IndusInd Media & Communications Ltd., Hinduja Group
While the tussle for STBs being imported or manufactured in India continues, the transition to a cloud-only DVR could potentially lead to entirely doing away with the set-top box.