In an endeavor to educate the consumers about the television-viewing experience with genuine hi-definition (HD) picture quality, Dish TV has launched a new ad campaign which highlights the merits of HD picture quality and encourages its consumers to upgrade to an HD set-top-box (STB) to enjoy HDTV-viewing experience.

DishTru HD+ offers its consumers an enhanced and unique HD-viewing experience. DishTV conducted a research to understand why the rising demand for HD TVs has not led to an increase in the upgradation of STBs from SD to HD. This research gave an insight into the consumer mindset that they buy an HD TV to enjoy hi-definition viewing. But that is not the case. In a bid to bust this myth, DishTV introduced this new campaign to educate its consumers along with a set of new subscription packs. To make HD more affordable, DishTV has introduced HD sachets to capture the interest of consumers toward HD viewing by offering them at a nominal price of Rs.75 only. With the lowest entry-level package price of only Rs.224, subscribers can select sachets as per their preferences and needs. DishTV has also introduced long-duration HD packs for a hassle-free and uninterrupted TV-viewing experience.