The industry is characteristically poised for another major change. And the equipment industry is gearing up to respond.
Ranjit Bhatti , Senior Territory Account Manager - South Asia , Avid
Richard Lim , Director , Asia Blackmagic Design
Players that invest and focus more on consumer research, innovation in content and formats, localization and upgrade of technology enablers, are likely to emerge successful in the long run.
This year marks the 50th anniversary of IBC. The show focuses on how businesses are transforming for the future with the theme of truth, trust, and transformation in media.
As the broadcast sector continues to be in a transition phase, and constant upgrades are taking place, it is the systems integrator who ensures that all the systems work seamlessly and the broadcaster is kept on-air.
To overcome the challenges inherent in live production, particularly in the production of remote live events, broadcasters need to simplify the remote set-up and centralize as much of the production as possible.
From mobile to broadcast, the show presented attendees with an insight on the latest trends, best practices, and technologies that industry professionals are leveraging in todays quickly shifting marketplace.
The goal NAB looks at is to develop the right repacking plan and transition schedule that avoids service disruptions.
The complicated issue of broadcasting ultra-high definition and high-definition is the foremost reason why users and service providers are adopting broadcast switchers.