Players that invest and focus more on consumer research, innovation in content and formats, localization and upgrade of technology enablers, are likely to emerge successful in the long run.

Technology has brought content consumption to a new level in terms of what broadcasters can do to enrich the way they tell stories and how they distribute them to wider audiences. Social and online media platforms are not only changing the way people consume news, they are impacting the way newsrooms work. In order for news organizations to succeed, they must adapt to the quickly evolving world of social media, and find new ways to plan and organize their content.

News productions must also leverage new platforms, no longer is it acceptable to simply broadcast over the air. To reach the broadest audience, broadcasters need to produce content for all mediums, including web and social media in order to be successful. Channels need to engage audience in a way that was never possible until now. They need a modern newsroom system designed to solve these challenges.

News teams also need to monitor and track the onslaught of user-generated content, video and commentary trending on social media and websites, and pull newsworthy assets into their newscasts. This can mean dealing with non-standard file formats or unusual aspect ratios that can stymie news production pipelines.

To deal with these new pressures, broadcasters are turning to advanced newsroom software designed to support and automate social and online media newsgathering so journalists can focus on telling timely, relevant news stories for multiplatform distribution.

Paradigm Shift

Today's newsrooms face many challenges when it comes to decoding sparse media files. The methods used in the acquisition of media from users or social media sites have often been overlooked. User-generated content is often acquired in unusual, nonstandard file formats that professional transcoders are not equipped to handle. This leaves newsroom personnel to use time-consuming, laborious methods to convert these files into formats their news operations can use.

The best approach is to build a newsroom software ecosystem with the flexibility and versatility to react, adjust and adapt to technology shiftsand the connected viewers' changing preferenceswithout disrupting the user experience. Latest newsroom system integrates tools for creating and publishing news content to multiple platforms from within a unified work environment. Ross Video's Inception software updates on a very aggressive schedule intended to keep pace with changes in the way that viewers now access and consume news.

Such system enables users to regulate content's flow from acquisition to multiple platform distribution from within the flexible ecosystem. This enables them to make sure they are publishing content in a way that maximizes audience exposure on any given platform all at once. It let user adapt to disruptive technology and market changes without having to leave the comforts of their familiar newsroom software environment.

Streamlined Workflow

Any successful content program requires transparency and visibility. A central repository for content enables marketers to direct their resources more efficiently.

The consumerization of content creation and distribution is causing a radical shift in the news industry, putting pressure on newsrooms to extend their reach across a multitude of diverse outlets and devices to stay relevant. Additionally, fierce competition drives the need to create the best possible content, faster than other organizations. Next-generation newsrooms are builds on the openness and integration platform to solve these key issues all with the efficiency, media access, remote collaboration, and multiplatform engagement that today's competitive news environment demands.

The integrated production environment, which includes video switching, graphics, audio, virtual sets, camera robotics control and text thatcan then be used to produce the newscast. Once the news rundown, graphics and other media assets are ready, the broadcaster can produce a live program for broadcast live to air, as well as stream the media directly to YouTube, Facebook Live, and other platforms.

News content originating from different sources can be quickly distributed on-air and online audience. Journalists can work in a collaborative way from any browser and work with live feeds, voice overs, and create and distribute high-quality news stories to online and social networks from within existing newsroom workflow. Newsroom tools also enable news stations to use the same graphics, text and animated elements they are using for the on-air product, which preserves consistent quality image branding and efficiency across all targeted networks.

Storycentric Workflow

Broadcasters are looking for ways to engage and motivate viewers by consistently delivering timely, relevant, and even personalized news content across multiple platforms.

Newsroom storytelling tool are being embedded in any newsroom system. Both browser-based solutions give news journalists an intuitive environment for producing content from anywhere, that can be published anywhere. Software serves as a gateway to create story timelines with a broad array of high-quality 3D graphics, video and media sources.

The next-generation newsroom is based around a complete story-centric workflow including multiple solutions and new feature enhancements for modern newsroom management and news production. This new story-centric workflow puts the story at the center of news operations spanning from planning to delivery, and provides the tools news teams need to plan, gather, create, collaborate, manage and deliver news to a wider range of viewers across multiple platforms. With this wide-ranging holistic approach, the story is now the center of all planning and delivery, allowing for more dynamic and organic storytelling and greater workflow agility--both inside and outside the newsroom.

Social media is just one of the many challenges faced by TV newsrooms, and they often cannot add personnel to deal with the growing workload, solutions automate the workflow between MOS-based newsroom computer systems and video production systems so that news broadcasters can spend less time dealing with technology and more time developing compelling news stories.

The Indian Scenario

Globally, evolution of digital news mediums has led to an overall increase in consumption of news and India is no different. With the projected growth in smartphone users, increased connectivity, lower broadband costs and young population, digital news consumption is expected toincrease more than 10 fold over the next 5 years. As per BARC data, news contributed about 7 percent of the total viewership on average across all genres.

News broadcasters in India are aware of the digital opportunity and are innovating considerably to build and deliver features such as customizable formats, real-time alerts, clutter-free interfaces; geo targeted advertising and increased interactivity. In the past year, English news broadcasters have increased interactivity across their social media platforms substantially to connect with younger Indian audiences. It is now almost imperative for news broadcasters to complement their channels with digital mediums to serve their loyal audiences.

Avid represented by Real Image, Grass Valley, Imagine Communications, Ross Video, Dalet Digital, Digital Navigation, Aveco, ENPS from Associated Press represented by Shaf Broadcast and Octopus marketed by SRSG Broadcast are the major players who have been servicing news channels in India.

Control over news gathering costs, production costs and optimization of resources continue to remain a key priority for most news broadcasters. Utilization of assets such as DSNG vans, cameras and taxis, cost of on-air talent, contribution by reporters and cameramen, editors and studios is still not always captured. KPIs relating to efficiency need to be defined and monitored, to ensure costs remain in control. Many news broadcasters are considering implementing common newsrooms to manage both their digital, social and linear news offerings, which can save time to audience, costs and assist in marketing efficiencies.

Players across markets are working on improving efficiencies by way of implementation of systems for improved management information system reporting for business decision making, usage of data analytics, automation of manual activities and putting in place effective monitoring controls. Heavy investments are being made in upgrading the newsroom infrastructure with an aim of achieving competitive advantage and multi-platform synergies in the medium to long term.

Players that invest and focus more on consumer research, innovation in content and formats, localization and upgrade of technology enablers, are likely to emerge successful in the long run.

Way Forward

Newsrooms solutions now offer broadcastersa platform that is more agile and responsive to rapidly changing audience viewing habits and news consumption. Since today's news operations need to be very fast, collaborative and responsive to remain competitive, they are much better served by an advanced platform that delivers all the components of the needed ecosystem in a very consistent and agile end to- end workflow. When it comes to producing and distributing news content to social media, TV news teams need a more effective way to plan and assign stories, make editorial decisions and collaborate. These decisions should be based on new data insights being made available in real time at every level of the chain. That is why social will become an organic part of news solutions going forward.

Mukesh Sharma
Industry Speak
NewsGlobe – Newsroom Automation System

NewsGlobe is completely developed in India. The major advantage it offers is that it is economical and cost effective compared to anything else developed outside India. It is a complete solution for cross-media newsrooms that enables journalists to upload news content from anywhere using any smart phone, tablet, or any desktop computer running on Windows.

NewsGlobe – Features

  • Freedom to create stories from anywhere, anytime for cross-media platforms
  • Full-text wires and story searching
  • lCustomized private story pools
  • Support unlimited rundowns
  • Insert of Breaking News at any spot at any time
  • lAssignment planner
  • Strong MIS
  • Notification and messenger
  • Bureau integration – aggregates all news received from bureau offices directly into bureau basket
  • Video editor also a part of newsroom helps getting all the related information using the application called EDILINK
  • lContent sharing between multiple channels, for print, online, and social media

NewsGlobe NRCS users receive immediate notification when new stories arrive with its easy to use, user interface. Besides, it allows working with multiple workgroups.

It integrates smoothly with social media, NewsBuzz – NRCS mobile app and seamlessly provides the most intuitive interface for consolidating news feeds from several discreet media sources. This is a secured single system for the entire media house availing convergence of technologies.

With your smartphone or tablet, using NewsGlobe NRCS, you can make your day-plan, assign and edit stories, view news wires, rundowns, contacts, and exchange messages with co-workers, apart from sending and receiving videos, photos, or text or media.

Mukesh Sharma
Director,
Digital Navigation Pvt. Ltd.

Cesar Camacho
Industry Speak
Simplifying the Workflow

Today, newsrooms are expected to not only produce traditional scheduled linear newscasts, but now they also need to produce and deliver content for social media channels, live mobile micro-channels, video-on-demand (VoD) for broadcaster websites and mobile apps, and syndication to major news portals. One recent study showed that by 2020, 50 percent of all content will be consumed on demand and more than 15 billion video-enabled connected devices will be in use around the world. For newsrooms with the right solutions, this should be viewed as an exciting opportunity.

In discussions with customers, we find that one of the biggest challenges they are facing in delivering content across multiple platforms is simplifying the workflow while also managing the many user interfaces (UIs) and interconnects it takes to address all applications. In fact, some customers have been using as many as 15 different UIs, going back and forth between different platforms for content creation, show planning, editing, production, search, archive and publishing and using different tools for each destination.

Grass Valley's newsroom solutions are focused on the compatibility and openness needed to support all broadcast formats in the market. Our GV STRATUS platform, combined with the K2 Summit Playout server and EDIUS software, offers support for both broadcast and non-broadcast formats on same timeline with no advance transcoding required, which delivers significant time savings in turnaround from a raw video file to a completed package.

South Asian customers are looking for MAM capabilities from day one of their launch, along with multiple platform editing and social integration from a single interface. Our embedded MAM tool enables journalists to see live content being ingested on an NRCS window and makes it possible for journalists to publish content directly from GV Struatus to a variety of social and online platforms. With one unified interface, the GV Stratus platform helps journalists communicate with editors and PCR operators and put a package on air within three to four seconds.

Grass Valley, a Belden Brand, has the solutions to unify the various newsroom platforms, close the business cycle and address the requirements for metadata driven, automated workflows that allow broadcasters to produce and deliver content on any platform, whether impromptu live, scheduled live, as-live channel playout and/or by publishing VoD assetsall with the ability to tell stories differently no matter the audience, based on the destination of choice.

Alex Holtz
Director, Market Development for News & Content Delivery,
Grass Valley

Alex Holtz
Industry Speak
Integrating Cost Effective NRCS

NRCS has a lot of features which enable journalists, news editors, and producers, to create, produce, & publish news in a faster, reliable, and smoother way. Newsroom software brought a revolution in the broadcast industry. Broadcasters now cannot think of any news channel without NRCS software. This, in other ways, has benefitted companies who are NRCS developers. Earlier there were limited vendors dealing with NRCS and the software also had very limited features. But gradually there were drastic changes in the software with more development. Speaking today, any news can be published and delivered anywhere in the world within seconds.

The most recent update from NRCS is social media integration, which enables journalists to publish news in social media to get instant feedback from viewers. Journalists do not have to move to stations after shooting footages, rather they can upload videos directly to stations with script embedded, with help of NRCS software installed in their handsets. This is really a breakthrough in the media industry.

Major OEMs for NRCS are Octopus, ENPS, Inews, which are used since decades in most of the renowned TV channels all over the world. Speaking of our country, here also all major channels have one of these brands. There are few companies in India who have developed their own NRCS software and are performing well. They are providing the same features of NRCS in very cost-effective way,with local onsite support.

The biggest News channel we integrated is Channel 9 in Bangladesh. It was a big project. Channel 9 is an infotainment channel in Dhaka, Bangladesh and covers a mixture of news, programs, and sports events. Aveco automation software, Harmonic video servers, Octopus NRCS, Vizrt Graphics , Spectralogic tapelibrary were supplied and integrated. Apart from these major components, other brands like Sony, Ross, etc., were also supplied. Earlier Channel 9 was planning to come up with a sports channel but later after launching the channel, they decided to go for news.

These Newsroom software's have tight integration with playout automation, graphics, and teleprompter system via MOS protocol. From the journalist's PC, users can watch low-resolution version of the required video & graphics and can attach in the rundown accordingly. If we think of a news channel without newsroom software, we can imagine how painful it would be for managing news scripts manually. Newsroom software not only manages and categorizes the news clips and bulletins, but also archives all the news in a database. Anyone can search the news only by typing the keywords whenever required.

Kinkon Nath
AGM-Technology,
SRSG

Kinkon Nath
Industry Speak
Powering and Supporting News Channels

Dalet solutions are powering and supporting international news channels with comprehensive media logistics, newsroom computer system, and news production workflow facilitated by the Dalet Galaxy media asset management (MAM) and orchestration platform, with full ingest and playout operations relying on Dalet Brio video servers. World Is One News (WION), the youngest venture of Zee Media Corporation is underpinned by Dalet Unified News Operations. Operated by Zee Media Corporation with headquarters in India and bureaus in 37 global locations, WION is an India-based network with presence in the United Kingdom, the United States, China, Russia, and Africa, making it South Asia's first truly convergent, multimedia English news network. WION delivers path-breaking news coverage from across the globe with a South Asian perspective to international audiences across the web, mobile devices, and TV. A critical aspect of the installation for WION was to enable journalists and producers to upload content from the field directly to the broadcaster's customized content management system (CMS), an action that automatically creates planning events, thanks to the Dalet Unified News Operations collaborative workflow. Easy-to-use production tools via web-based Dalet WebSpace and relevant story content are readily available to every user in the newsroom and in the field. When WION journalists receive a notification about an assignment, they can search, browse, and access every asset in the Dalet platform from their desktop, laptop, or mobile device, whether it is news wires and footage that just came in, or existing stories and video packages.

Beyond the walls of the newsroom, WION journalists use Dalet on-the-go mobile app to check assignments and create packages, exporting content to the CMS, as well as to YouTube, Facebook, and Twitter. Media and associated metadata are tracked and managed by Dalet Galaxy every step of the way, including playlist export and import to and from the CMS. Beyond the comprehensive set of tools and services natively built into Dalet Galaxy, the advanced web-services API integrates and unifies the full ecosystem of technologies and in-house tools used at Zee WION, including the custom CMS based on Kentico that drives workflows within the Dalet solution.

Cesar Camacho
General Manager, APAC,
Dalet Digital