Big Picture Summit, CII’s annual flagship event for the Media and Entertainment (M&E) sector was held on December 5 to 6, 2017 at New Delhi. The summit aimed to bring together stakeholders and experts in the field under one platform to discuss big picture topics and identify break-out growth opportunities for the sector.

The summit witnessed a series of plenaries and conversations between policy makers and leaders of India’s M&E industry. Keynote outlined the vision for the next decade and calls for an action towards building a world class creative economy for M&E Industry. While the overarching theme of this summit allowed for a wide variety of themes for discussion, the focus was on transformative policies in action, invest in India: scripting M&E’s growth story to 100 billion, media transformations for 2018 and beyond, monetizing digital news and media, importance of skill-based training to empower the youth in the M&E sector, and likewise.

Various presentations were presented by international speakers on nurturing the creative economy, incorporating best-in-class examples from around the globe. Series of moderated debates took place where decision makers and industry stalwarts discussed the issues and next steps to drive the M&E industry growth.

Addressing a session on the first day of CII Big Picture Summit, Amitabh Kant, CEO, NITI Aayog, proposed indexing and ranking states on M&E sector-specific parameters, as they do for ease of doing business, which will have states compete to offer a conducive environment for this sector’s growth. Kant stated that India is the most liberal media market in the world, and the Government will continue to support the industry in every way to realize its full potential. The M&E sector offers tremendous potential, he emphasized, adding that it could be a major growth driver. The next growth spurt for the sector would come with smart phones at lower costs and availability of more content.

A CII BCG report  was also released at the inaugural session. The report pegs the contribution of the sector at 2.8 percent of GDP and job creation potential at 7–8 lakhs in the next 5 years. It recommends building a strong pipeline of talent and re-skilling of the current workforce, among others.

The event was steered by an active committee on M&E, which comprises CEOs from the industry covering broadcast, film, animation, gaming, and new media. The show aimed at serving as the region’s leading platform where visitors obtained insights from business leaders and subject matter experts, and network with both major and emerging industry players from around the world.

Shashi Shekhar Vempati


Prasar Bharti

“Human capital, creativity, and freedom of expression make India well placed to be the global  - the global hub for creativity. Digital is the new reality and the future is all about the convergence of technology and content. The private and public sectors need to create the right technology ecosystem. India’s share in the global M&E market is rather small and the country should have a more powerful global voice.”


Sudhanshu Vats

Chairman, CII National
 Committee on M&E

Group CEO,
Viacom 18 Media Pvt Ltd.

“The M&E sector employs about 1.2 million jobs directly, and about 5 million jobs indirectly, and offers tremendous potential for job creation. Due to its strong linkages with other sectors such as tourism and sports, holistic policies are required. Further, companies should engage in skilling and technology adaptation. There is also a need for having a system of rewards and recognition for the entire value chain in this sector. In terms of changes in society vis-à -vis education, the education system should become more broad-based allowing a student to study finance and creative writing.”


Amit Khanna

Advisor, CII


”The churn in society, in media, its proliferation and consumption is moving at various levels, requiring the Government to play a stronger role as facilitator rather than a regulator. While India produces the largest number of films in a year and is amongst the largest producers in other categories such as music, the industry is highly undercapitalised. The media and entertainment industry needs more investments and new policies for the new era of new opportunities.”