With advancement in virtual reality, coming years will see more technologies and equipment for 360-degree video and professional cameras for 360-degree video production.
There has been a recent shift in the way media is consumed due to the advancement of virtual reality (VR), which is becoming ever more prevalent in changing the way content is consumed. Virtual reality content creates an immersive 360-degree experience that transports audience into a new world. This technology provides experience that was once unattainable but is now increasingly sought after.
With VR typically delivered through a headset, it allows the user to navigate and control their actions in a live simulation, creating a full video immersion experience. Some vendors are even pitching merged reality where real-world objects are inserted into the virtual world.
With this technology becoming more widespread in use, decreasing in price, and receiving more investment, the development of new platforms to support the technology is increasing in a number of different industries. In marketing, for example, major motion picture studios are releasing VR experiences to generate interest, whereas in the travel industry, consumers are being offered the opportunity to visit locations and even hotels in VR before making a decision. Given this increasing use, it is seen as the future of the entertainment industry.
With advancement in VR, coming years will see more technologies and equipment for 360-degree video and professional cameras for 360-degree video production. Large tech companies have invested time and millions of dollars into VR development already. With the distribution of VR headsets and emergence of platforms for sharing and distributing the content, getting a right hardware for shooting awesome content is an obvious decision.
Broadcast Live or On-Demand
The age of immersive video is here, Focus is more on capturing, producing, live streaming, and broadcasting high-definition virtual reality content. The digital camera system uses six video cameras that capture high resolution, immersive, virtual 360-degree video. The system is capable of recording at 6K resolution. With upcoming patented technologies, immersive, virtual 360-degree video content can be captured and broadcasted live or on-demand.
Viewers with any form of Internet connection can now view and enjoy a live-streaming sport or music event. Such technology enables fully immersive 360-degree viewing experiences for the viewers, using recorded or live content. A 360-degree video is often created using a system of multiple cameras that simultaneously record all angles of a scene.
Live broadcasting technology has enormous potential, simply because it enables them to broadcasting and capturing of the entire game or event in the form of immersive 360-degree video. The virtual content is compressed and streamed live to audiences' mobile devices or VR headsets. In the near future, consumers will be able to view and enjoy games and events on their mobile devices or VR headsets in realtime or on-demand immersive virtual 360-degree video format.
Major camera makers have even begun selling rigs specifically for recording 360-degree videos. Some of them are extraordinarily expensive, but there are cheaper ones that might pique consumer's interest still.
A VR video is filmed with a 360-degree camera, meaning that there is no behind the camera situation and the whole environment around the camera is its field of view. On one hand, this unique field of view allows one to be creative; on the other hand, this kind of camera setting leaves no room for being careless with the clutter. Make sure to either clear everything around the camera before filming or let the thing that has to be there blend in naturally with the environment.
There is a highly futuristic-looking spherical video camera which is considered one of the finest in capturing and filming immersive professional videos. Nokia OZO features eight video sensors that capture 45 minutes of 360-degree footage at 30 frames per second. It also comes with the feature of displaying all camera views at the same time with real-time monitoring and wireless control software as well as precise sensor adjustments on the fly. Its steep price tag limits this equipment for corporate or professional use and it also has an array of accessories that help add to the video-making experience.
Freedom 360 GoPro Mount can also be used. This device looks like a high-class gadget with a high-end price tag but is more useful for professional videographers. There is no need to use any additional editing software with these advanced camera tools and they can be easily connected to ceiling to capture recording of the whole room. Its design is actually inspired from high-quality DSLR cameras.
Bublcam is an innovative design of camera which can capture up to 100 percent of spherical-range-type videos as well as images. This camera provides facility to capture, view, as well as share videos via hardware, mobile applications, as well as to directly upload onto websites.
Next Big Thing
The technology is still in its infancy, but brands are now starting to see the potential of creating immersive experiences for their consumers. Making real-life VR videos with 360-degree viewing is the next big thing. Consumers are already making professional VR videos using different techniques and equipment.
360-degree videos open up great opportunities for content makers to attract audience, so it is most definitely going to evolve over time.
It is still early days for sure, but some broadcasters are beginning to stream over the top VR and 360-degree coverage of news and sports to viewers equipped with VR headsets or touchscreens like smartphones and tablets. Some broadcasters like NBC Sports, Fox Sports, Turner Sports, and CNN have chosen to push the envelope once more to bring VR 360-degree VR productions to over-the-top viewers of special event content, like the Rio Olympics, the Kentucky Derby, and presidential primary debates and political conventions.
While the environment is digitally recreated, the live event's other elements can be represented as audio from broadcasters and live TV broadcasts inside the simulation. Another boost to the approach is that it could let users interact with friends and other fans in the virtual space.
Unlike the mostly failed rollout of stereoscopic TV, 360-degree and VR have a better chance of success. That is because there is a way for early adopters to get personally invested in the technology with their own affordable 360-degree consumer cameras and VR headsets.
The goal is twofold: immerse viewers in an experience in a way that is simply not possible with conventional television, and get a jump on the next wave in consumer viewing.