The Effective agreement entitles Mega to become the exclusive ad sales representative of Discovery Networks Latin America/US Hispanic in Chile. The announcement arrives after the US media giant acquired 27.5 percent of Bethia, the parent house of Mega. Mega will be representing Discovery’s seven channels distributed in Chile: Discovery Channel, Discovery Home & Health, Discovery Kids, Discovery Turbo, TLC, Investigation Discovery and Animal Planet. A single commercial team will manage a wide media portfolio, which also includes Mega, Radio Carolina, Radio Candela and the websites Estilo Mujer, mega.cl, carolina.tv and AN.cl.
“Mega is growing quick and we are sure that offering Discovery’s products to our clients will open new windows for us,” said Macarena Cerda, business and development director, Mega. “No doubt every brand will be looking forward to partnering with an environment of quality and prestigious content.”
“Chile is a key territory for Discovery and we think there are great growth opportunities in this market. Hand in hand with a great sales team such as Mega’s, we will manage to increase our footprint,” added Nicolas Mc Cormack, VP, advertising sales, Discovery Networks Latin America/US Hispanic. – RapidTV News