Apple is reportedly testing a fifth generation version of Apple TV that will support ultra high definition content.
According to Bloomberg, the update could be released as early as this year with the device able to stream 4K resolution pictures and “more vivid colours”, implying high dynamic range capabilities.
The new box will run on a faster processor than the current generation of Apple TV and is being referred to internally as ‘J105’, the report said.
The news comes in the same month that Apple appointed the director and general manager of Amazon’s Fire TV product, Timothy Twerdahl, to work on Apple TV.
Twerdahl, who has also previously worked for Roku and Netflix, confirmed his new role as a VP at Apple on his LinkedIn profile. It is understood that he will report to iPhone marketing VP Greg Joswiak.
Separately, Apple’s SVP of internet software and services, Eddy Cue, confirmed at a conference this week that Apple’s first original TV programmes – Carpool Karaoke and Planet of the Apps – will launch on Apple Music in the “next few months”.
Cue said that Apple has a “real opportunity in the TV space” but is interested in doing programmes that aren’t being done by anyone else – ones that take advantage of its platforms.
On Apple’s most recent earnings call, CEO Tim Cook said that he expects Apple’s participation in the television space to accelerate as the cable bundle begins to break down, with its Apple TV set-top providing a firm grounding for doing so.
“We started the new Apple TV a year ago, and we’re pleased with how that platform has come along. We have more things planned for it but it’s come a long way in a year, and it gives us a clear platform to build off of,” said Cook. – Digital TV Europe