Ross Video is delighted to announce that Deepraj Sandhar has joined the company and will assume reasonability for sales in the Middle East. Deepraj has worked in the media production industry for fifteen years and started his career in post production. He then moved into the broadcast sector, working with enterprise customers across the MENA region and holding a variety of roles including workflow consultancy, system architecture and account management.

Oscar Juste, Director of Sales for EMEA, is very pleased at the appointment. “Deeps is a highly accomplished sales professional and I am sure his technical expertise will be valued by our customers in the MENA region. The Middle East remains a vibrant and challenging market for all broadcast technology manufacturers. Appointing a sales manager who lives in the UAE reaffirms our commitment to the region and demonstrates that we are accelerating our growth plans”.

Deeps is similarly happy with his new role. “Ross Video has proved that a focus on product quality and customer service really pays off. The company genuinelybelieves in partnership with customers; that’s a refreshing style of doing business and regional growth of over 20 percent year-on-year clearly shows it works. I’m looking forward to building on our customer base in the Middle East and showing content creators how Ross can help them work more effectively”. – Broadcasting and CableSat Bureau