Ericsson's AVP 4000 compression platform has been selected by Tata Sky. The solution addresses the operator's requirement for an encoding platform that meets the complex video processing demands associated with HD content. The platform will transform Tata's service offerings and will enable the delivery of 200 additional channels by the end of 2016.
The Ericsson AVP 4000 compression platform offers superior quality system encoding for IPTV, cable, satellite, and broadcast. It delivers greater reliability and flexibility with lower transmission delay to ensure media organizations use bandwidth more efficiently and ensure consumers receive a high-quality viewing experience.
The Ericsson AVP 4000 is powered by the company's first video-processing chip, designed to deliver outstanding picture quality at HD and SD, in both MPEG-2 and MPEG-4 AVC and offers a strong roadmap for operators who wish to extend their service offerings to 4K and high dynamic range (HDR) technologies.