Indian pay-TV operator Airtel Digital TV has partnered with Bollywood studio Shemaroo to launch a Gujarati subscription video-on-demand (SVOD) service called Relamchhel.

Gujarati movies will be included in the service as well as stage performances, featuring actors. Traditional stand-up comedy, jokes, suvichar, and theater performances from Gujarat will also be available, for '39 a month.


 

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BroadcastAsia 2017

Digital version