Doordarshan's subscription-free direct-to-home (DTH) platform Freedish has renewed deals with six channels and added two new channels during the 29th e-auction held on August 11.
Star Utsav, Zee Anmol, Rishtey, B4U Music, India 24x—7 and Vision TV (Housefull Movies) have renewed deals for another year. Fight Sports and APN are the new channels that have been added. The total number of channels remains 80 as some channels had taken slots for a short period.
The channels have taken slots for a period of one year. The reserve price per DTH slot was Rs. 4.3 crore. Gurgaon-based C1 India conducted the auction. Channels that have won slots on the platform will have to deposit Rs. 1.10 crore within one month from the placement of the channel on Freedish along with service tax.
The second installment amounting to Rs. 1.10 crore will have to be deposited by the successful channel in the second month from the placement of the channel. The balance bid amount will have to be deposited on or before 6 months from the placement of the channel, failing which the deposited amount will be forfeited and channel will be discontinued from the platform after a 21-day discontinuation notice.