Doordarshan's free direct-to-home (DTH) platform Freedish has mopped up 65.5 crore from the sale of 10 slots. The highest bid was for 7.3 crore. The latest round of auction has taken the DTH platform's revenue to 250 crore this fiscal.

In the previous e-auction, the pubcaster had raised 129.3 crore from auction of 27 slots including 24 renewals and three new additions. The highest bid was 5.1 crore and the lowest 4.3 crore, which was then the base price per slot. Freedish had earned an average amount of 4.8 crore.

DD held its 32nd e-auction in which 18 broadcasters participated. The reserve price for this round of e-auction was hiked to 4.8 crore. 10 channels that won slots include Sony Pal, Rishtey, Manoranjan Movies, MTV Beats, Dhamaal, Mubu, Star Utsav Movies, ETV UP, ETV Rajasthan, and Movie House. While seven channels have renewed slots, there are three new entrants – Mubu, ETV UP, and ETV Rajasthan. Earlier, buoyed by the interest from private broadcasters targeting rural hinterland, Doordarshan had hiked the reserve price for slots on Freedish to 4.8 crore from 4.3 crore.

Successful channels will be required to arrange IRD boxes in advance to place their channel on platform on time. The EMD drafts will be returned to the unsuccessful bidders within a week or immediately after the e-auction
is over. Channels that have won slots on the platform will have to deposit 1.10 crore within one month from the placement of the channel on Freedish along with service tax of 15 percent on the total bid amount.

The second installment amounting to 1.10 crore will have to be deposited by the successful channel in the second month from the placement of the channel. The balance bid amount will have to be deposited on or before six months, failing which the deposited amount will be forfeited and channel will be discontinued from the platform after a 21-day discontinuation notice.


 

axon

carl-zeiss

BroadcastAsia 2017

Digital version