The Indian radio sector is going through exciting times. The e-auction for second batch, consisting of 227 channels in 69 new cities besides 39 channels in 23 existing cities, is in progress. Out of 69 new cities taken up for auction in the second batch, 20 cities with 80 channels have a population of 3–10 lakh, 38 cities with 114 channels of 1–3 lakh, whereas 11 cities in border areas of Jammu & Kashmir and North Eastern states that have a population up to one lakh have also been included.

At the close of the third day of bidding, 56 radio channels in 42 cities became provisional winning channels. This auction, the industry's response has been tepid, perhaps because of the exorbitant reserve prices. Many radio operators including Big FM, Radio City, My FM, Radio One, and Fever are not participating as realizing the RoI, especially in small cities and towns, is a question mark.

After the completion of Phase-III, India is expected to see 839 additional radio channels in 227 new cities, most of them being Tier-II Tier-III cities. With the emergence of a number of new stations, multiple frequencies and new geographies, the industry is expected to grow at an accelerated rate of 15 percent for the next 5 years to reach 4500 crore.

Radio's share in the overall media and entertainment (M&E) industry pie continues at 4 percent of the total advertisement market size. Growing M&E industry, increasing number of live events across the country as well as rising technological advancements in FM radio industry, including HD radio technology, are expected to drive the market further. Moreover, rising Internet penetration and growing smartphone user base, coupled with declining bandwidth consumption prices, are likely to fuel the market.

New FM radio stations will be set up, once the licenses are awarded. Equipment as radio broadcast systems, radio transmitters, content servers and modulators, integrated audio encoders, receivers, programmable receivers, chipsets, and other broadcast equipment will be procured. Equipment manufacturers as Nautel and Thomson Broadcast; and system integrators and consultants as BECIL and Technomedia; among others, can look forward to a healthy order book for the next couple of years.

Details of Auction (Day 3)

 

 

City

Number of

Channels

Auctioned

Clock Round
Price in
Round 12 ()

Provisional Winning Price at the End of Round 12 ()

Achalpur

3

1,71,00,000.00

0.00

Agartala (J&K, NE & IT)

1

27,70,743.00

27,70,743.00

Aizwal (J&K, NE & IT)

1

16,03,018.00

16,03,018.00

Akola

1

41,67,608.00

41,67,608.00

Alappuzha (Alleppey)

4

7,02,00,100.00

7,02,00,100.00

Amravati

4

3,51,00,000.00

0.00

Asansol

2

1,94,05,000.00

1,94,05,000.00

Barshi

3

1,71,00,000.00

0.00

Belgaum

4

7,02,00,100.00

0.00

Bellary

4

7,02,00,100.00

0.00

Belonia (J&K, NE & IT)

3

5,00,000.00

0.00

Bhaderwah (J&K, NE & IT)

3

5,00,000.00

5,00,000.00

Bharuch

3

1,71,00,000.00

1,71,00,000.00

Bhavnagar

4

3,51,00,000.00

3,51,00,000.00

Botad

3

1,71,00,000.00

0.00

Burhanpur

3

1,71,00,000.00

0.00

Chhattarpur

3

1,71,00,000.00

0.00

Chhindwara

3

1,71,00,000.00

0.00

Dahod

3

1,71,00,000.00

0.00

Damoh

3

1,71,00,000.00

0.00

Davangere

4

7,02,00,100.00

0.00

Dehradun

4

15,61,00,590.00

15,61,00,590.00

Dhubri (J&K, NE & IT)

3

5,00,000.00

0.00

Dhule

2

46,59,000.00

46,59,000.00

Durg-Bhillainagar

3

1,71,00,000.00

0.00

Erode

4

7,02,00,100.00

7,02,00,100.00

Godhra

3

1,71,00,000.00

1,71,00,000.00

Gondiya

3

1,71,00,000.00

0.00

Gulbarga

3

1,50,05,000.00

0.00

Guna

3

1,71,00,000.00

0.00

Haflong (J&K, NE & IT)

3

5,00,000.00

0.00

Hubli-Dharwad

4

7,02,00,100.00

7,02,00,100.00

Hyderabad

1

23,66,91,748.00

23,43,48,266.00

Itanagar (J&K, NE & IT)

1

22,28,567.00

22,28,567.00

Itarsi

3

1,71,00,000.00

0.00

Jagdalpur

3

1,71,00,000.00

0.00

Jamnagar

4

3,51,00,000.00

3,51,00,000.00

Jetpur Navagadh

3

1,71,00,000.00

0.00

Jhansi

2

47,18,889.00

47,18,889.00

Jowai (J&K, NE & IT)

3

5,00,000.00

0.00

Junagadh

3

1,71,00,000.00

1,71,00,000.00

Kakinada

4

7,02,00,100.00

0.00

Kargil (J&K, NE & IT)

3

5,00,000.00

5,00,000.00

Kathua (J&K, NE & IT)

3

5,00,000.00

5,00,000.00

Khandwa

3

1,71,00,000.00

0.00

Khargone

3

1,71,00,000.00

0.00

Korba

3

1,71,00,000.00

0.00

Kurnool

4

7,02,00,100.00

0.00

Leh (J&K, NE & IT)

3

5,00,000.00

5,00,000.00

Lung-lei (J&K, NE & IT)

3

5,00,000.00

0.00

Malegaon

4

3,51,00,000.00

0.00

Mandsaur

3

1,71,00,000.00

0.00

Mangaluru

1

2,75,10,000.00

0.00

Mehsana

3

1,71,00,000.00

1,71,00,000.00

Mokukchung (J&K, NE & IT)

3

5,00,000.00

5,00,000.00

Murwara (Katni)

3

1,71,00,000.00

0.00

Muzaffarnagar

4

15,61,00,590.00

0.00

Muzaffarpur

1

18,92,844.00

18,92,844.00

Mysuru

2

3,21,30,990.00

3,21,30,990.00

Nanded

2

29,59,000.00

29,59,000.00

Neemuch

3

1,71,00,000.00

0.00

Nellore

4

7,02,00,100.00

7,02,00,100.00

Palanpur

3

1,71,00,000.00

1,71,00,000.00

Patan

3

1,71,00,000.00

0.00

Poonch (J&K, NE & IT)

3

5,00,000.00

5,00,000.00

Porbandar

3

1,71,00,000.00

1,71,00,000.00

Puducherry

1

4,05,01,000.00

4,01,00,000.00

Raigarh

3

1,71,00,000.00

1,71,00,000.00

Rajahmundry

3

1,50,00,500.00

1,50,00,500.00

Ratlam

3

1,71,00,000.00

0.00

Rewa

3

1,71,00,000.00

0.00

Saharanpur

4

15,61,00,590.00

0.00

Salem

4

7,02,00,100.00

7,02,00,100.00

Sangli

1

47,52,645.00

47,05,590.00

Satna

3

1,71,00,000.00

0.00

Shahjahanpur

4

15,61,00,590.00

0.00

Shivpuri

3

1,71,00,000.00

0.00

Siliguri

1

65,00,501.00

0.00

Singrauli

3

1,71,00,000.00

0.00

Surendranagar Dudhrej

3

1,71,00,000.00

0.00

Tiruchy

2

5,00,00,500.00

5,00,00,500.00

Tirunelveli

2

1,26,00,000.00

1,26,00,000.00

Tirupati

2

4,50,50,000.00

4,50,50,000.00

Tuticorin

2

1,50,00,500.00

0.00

Ujjain

4

3,51,00,000.00

0.00

Vellore

4

7,02,00,100.00

7,02,00,100.00

Veraval

3

1,71,00,000.00

1,71,00,000.00

Vidisha

3

1,71,00,000.00

0.00

Vijayawada

2

7,00,20,000.00

7,00,20,000.00

Warangal

3

1,25,25,000.00

1,25,25,000.00

Wardha

3

1,71,00,000.00

0.00

Yavatmal

3

1,71,00,000.00

0.00

 

 


 

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BroadcastAsia 2017

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