Avid has entered into a strategic alliance with Microsoft Corp. to cooperatively develop and market cloud-based solutions and cloud services aimed at the media and entertainment (M&E) industry. As part of the agreement, Avid has chosen Microsoft Azure as its preferred cloud-hosting platform, and will develop and launch a range of Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) offerings powered by the Avid MediaCentral Platform – the industry's most open, tightly integrated, and efficient platform designed for media.

With a cloud-based offering, the strategic cloud alliance will enable media organizations and creative professionals to quickly and easily leverage the efficiencies, flexibility, and agility that the cloud enables – made possible by Avid's flexible approach to licensing, deployment, and commercial options. The cloud will also enable innovation by the companies around new media workflows, new operational capabilities, and new business opportunities. While Avid's hosting and services offering will be based exclusively on Microsoft Azure, the company's commitment to openness will allow customers to make their own cloud-hosting decisions.

The foundation of the alliance is a comprehensive, multi-year strategic agreement in which both companies will make significant mutual commitments and investments in technology, product development, and go-to-market efforts. As part of the commercial cooperation, Avid will offer Microsoft Azure hosting and media services exclusively as an integral part of its own portfolio of cloud-based solutions and cloud services. In addition, the companies will work in close cooperation on the overall go-to-market approach, which will help clients migrate to the cloud easily and more
cost-effectively, and allow them to work with both companies seamlessly.

The alliance between the companies is expected to deliver a continuous stream of hosting and services offerings over the next 18 months, with the first wave of offerings slated for a phased release during the second half of 2017.