Ericsson has signed an exclusive, multi-year feature film deal with
20th Century Fox Television Distribution for its subscription video on demand (VOD) service, Nuvu. The output deal includes 20th Century Fox-produced titles along with an extensive selection of global film franchises for territories across sub-Saharan Africa in multiple languages.
Nuvu is a complete end-to-end subscription VOD service developed by Ericsson for mobile operators in emerging markets, which spans both the technology platform and the content licensing. It leverages the company's extensive over-the-top capabilities based on Ericsson-managed player and components of Ericsson MediaFirst TV Platform, Ericsson's highly scalable modular technology platforms used by broadcasters and telco service providers to distribute video content efficiently to connected devices.
For a monthly fee, subscribers have unlimited access to an initial 3000 local and international premium titles across a wide variety of genres including Hollywood and Nollywood movies, TV series, kids, music, gospel, and education.
The built-in ability to distribute content to consumers during off-peak periods is a core feature of the service. This minimizes data costs for both operator and consumer, addressing the key cost challenge that has so far been an obstacle for VOD uptake in Africa. The platform also integrates fully into the operator's customer relationship management and payment systems.