Grass Valley is separating its APAC operations into two distinct regions to further improve the customer and partner experience and strengthen its presence at the local level. Somu Patil is taking on the role of vice president of sales for Asia, and Ward Hansford is joining Grass Valley as vice president of sales for Oceania, based in Sydney.

The new Asia region includes the sub regions of China, Japan, North Asia, South Asia, and ASEAN, while the new Oceania region includes Australia and New Zealand. The company is set to establish itself as a powerhouse in the overall APAC market and set the organization on course for a solid 2017. The company looks forward to continuing growth and addressing individual business opportunities in each of these areas.