IMG Norway has selected Snell Advanced Media's LiveTouch system to produce, replay, and highlight packages for its live horse racing coverage. The system is used to create instant content for its live studio show, which broadcasts races from selected tracks in Norway, Sweden, Denmark France, and various other international races, as well as to produce replay and highlights packages for its pre-recorded magazine show.

IMG Norway worked closely with Mediability, SAM's reseller partner for Norway, Sweden, and Denmark during the system design, implementation, and training stages of the project.

The system, built around two LiveTouch high-speed production servers, provides users open access to all recording feeds, highlights, and playlists made throughout the facility. This enables instant collaboration between replay and edit during live broadcasts. IMG Norway also selected SAM's desktop editing solutions and Go! HTML browser/editor to allow its users to view all content from any of their media libraries remotely, from either a desktop or tablet web browser.

LiveTouch offers IMG Norway the most efficient sports highlights and replay workflow on the market today. In developing LiveTouch, the company consulted extensively with broadcasters around the world to ensure the system meets the rigorous needs of live sports production.