KTBS-TV, an independent television station in Shreveport, Louisiana, has revamped its production and news workflow and expanded its storage capacity with two of the Avid’s powerful tools: the Avid MediaCentral Platform, one of the industry’s most open, tightly integrated and efficient platform designed for media, and Avid NEXIS, a software-defined storage platform for storing and managing media.

By adopting these sets of tools and workflow solutions for creating, distributing, and optimizing media, KTBS will be able to simplify its workflows, enable collaboration between different departments, and quickly distribute content across multiple platforms.

A member of Avid’s preeminent customer community since 2001, KTBS needed to refresh its newsroom, production, and storage technology, which had become outdated and was reaching capacity. The ABC and CW affiliated television station also wanted to accelerate its workflows for multi-platform distribution in order to better leverage the web, which has become a very significant part of its business.

After evaluating various options, KTBS decided to invest in end-to-end solutions based on its previous experience with Avid. Using its new Avid workflow, all of KTBS’ data will reside in a central location to facilitate collaboration between its newsroom, production, and promotions departments, giving access and shared content to all users.

KTBS has upgraded its Avid iNEWS system, a core element of the complete Avid story-centric workflow for news creation and delivery. KTBS has also replaced its aging editing systems in its promotions department with Avid Media Composer. This product is already being used in their newsroom in conjunction with the NewsCutter option. Avid Global Services has provided installation services and support alongside Avid reseller, TM Television.