Ainsworth brings a wealth of experience across digital media, audience measurement, strategic brand management and communications effectiveness.

"I am thrilled to welcome Louise to Kantar Media,” said Andy Brown, global CEO and chairman of Kantar Media. “Her rich experience in digital and the changing media ecosystem is widely recognized across the industry and will be a considerable asset for Kantar Media and our clients alike.”

Ainsworth added, "I am delighted to be joining Kantar Media. Our clients are facing more change and disruption than ever before – Kantar Media’s unique scale and breadth of high quality data sets are well-placed to help our EMEA clients convert the challenges they face into valuable opportunities.”

Ainsworth will join Kantar Media in June. The company’s EMEA region includes more than 1,500 employees based in 18 countries, including France, Spain, Germany, Turkey, Israel and South Africa. Rapid TV News