SPN India. launched a new English movie channel Sony Le PLEX HD With the launch, Sony Pictures Networks India (SPN) strengthened its position in the English cluster. The new channel went live in August. Channel aims at serving entertainment beyond mainstream Hollywood movies
Sony Le PLEX has included 400 plus movie titles that include 200 award winning movies with over 500 awards to their name. It will showcase movies in the Le Premiere slot and the Magicians slot which will showcase critically acclaimed films.
For its marketing Campaign community ambassador for the channel, ZoyaAkhtar will reach out to all movie lovers and build a tribe that appreciates good cinema. She will also be seen actively engaging with movie buffs across various social media platforms owned by the channel.
The channel is not just about showcasing movies but will also create a community of movie lovers who will drive great conversations around movies.
The channel aims at creating an ambience for movie lovers to unwind and converse over their favorite movies. It has packaged content in slot names like The Night Show, TheNoon Show and Le Premiere. – Business Standard