Maa TV, a Star India portfolio channel, has announced its new brand position and refresh along with a new logo, brand tagline and channel pneumonic theme track. 

Actor Chiranjeevi unveiled the new logo and the brand tagline at a function in Hyderabad on February 12, 2017. Maa TV now becomes Star Maa. The logo’s new identity sports the colour red with the intrinsically bold Maa written under it. The colour red symbolises prosperity, optimism, celebration, desire, purity, passion, love and holiness.The logo reflects two very powerful brands and promises a strong collaboration. 

‘Ade Bandham … Sarikotta Uttejam’ (Same bonding … New inspiration) is the new tagline of Star Maa. 

Star Maa has aggressive and forward-looking plans of growth and expansion. It has plans to consolidate its position in the Telugu market and achieve dominant thought, content and image leadership. 

Leveraging the big brand refresh, Star Maa is also launching ‘MEK’ on Monday, February 13, at 9.30 pm with Chiranjeevi as the host. Another non-fiction comedy show, ‘Desamudurlu’, is being launched on Friday, February 17, at 9.30 pm. These two shows will join the line-up that also comprises recently launched four prime time fiction shows – ‘Koyilamma’, ‘Kumkuma Puvvu’, ‘Lakshmi Kalyanam’ and ‘Malleswari.Kumkuma Puvvu’. 

Outlining the upcoming plans at Star Maa, Kevin Vaz, CEO, South Region, Star India, said, “Star India’s acquisition of Maa was a testimony to Star wanting to build and grow in this market. With the brilliant synergy of the strengths of Maa and Star, we believe, we have come a fair distance in the last few months, but we are now poised to take a leap.” 

“Keeping tune with changing aspirations and expectations of audiences is the key to long-term success. Programming innovation, content variety, and modernising the entire packaging and quality of the channel through Star Maa brand refresh is a sign of our commitment to the Telugu people, globally,” he added. – Adgully