B&C has partnered with attention and conversion analytics company iSpot.tv to bring on a weekly chart, Promo Mojo: Exclusive data showing the top five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in , On the strength of 213.7 million TV ad impressions for its promos, USA Network’s The Sinner is No. 1 on our chart. The limited-series drama based on the Petra Hammesfahr novel of the same name began its eight-episode run on Aug. 2.
The Sinner overtakes Discovery’s Manhunt: Unabomber, which slips to No. 3 after holding our top spot for two weeks in a row. A&E’s Leah Remini: Scientology and the Aftermath moves up to No. 2 from No. 5 while Cartoon Network’s OK K.O.! Let's Be Heroes slips down one notch to fifth place.The only new entrant in our ranking is TLC’s 90 Day Fiancé at No. 4, which means broadcast nets are absent from our top five for yet another week.- Broadcasting Cable