Octopus Newsroom has recently partnered with software developer and system integrator Traco Systems. The agreement centres on the introduction of a Traco Media Bridge plug-in enabling Octopus Newsroom users to browse and deploy content from Avid Interplay within an easy-to-use drag-and-drop graphic display.

Media Bridge gives Octopus-equipped newsrooms highly optimized video production workflow including the creation of story-specific placeholders. Content such as video can then be added directly to the selected story. Each video clip carries a unique identifier and manages other background activity such as metadata placement and generation of browse-resolution essences. Additional features include the ability to trigger actions from the Octopus user interface and to launch AAF sequences from Avid Media Central UX.

Collaboration in Slovakia's TA3 Slovakia's television news channel TA3 has used Octopus successfully for over seven years in an Avid post-production environment, working with Octopus and with Traco; TA3 is now integrating its entire system to operate seamlessly with Octopus Newsroom. That includes VizRT Pilot graphics, Avid NewsCutter editing, Autoscript prompters, and Avid Command playout, all linked to Octopus via Media Bridge.