Internet protocol television (IPTV) is the advancement in television with the latest broadcasting technology. IPTV delivers TV programs through Internet by streaming while normal TV programs use broadcast signals received from satellite dish, rooftop antenna, fiber-optic cable, etc. It provides multimedia services such as television, video, audio, text, graphics, data delivered, and others via IP-based network. IPTV is popular for secure, reliable delivery of programs and other services like recording and data transfer among others.

Global IPTV market was valued at around USD 34.67 billion in 2015 and is expected to reach USD 93.59 billion in 2021, growing at a CAGR of around 18.01 percent between 2016 and 2021 as per Zion research. IPTV market is mainly driven by increasing demand of high-definition (HD) channels and video-on-demand. Another important factor that propels the market growth is decreasing cost of IPTV services. Entry of new startups in this market is projected to intensify the competition, due to which the number of services provided by competitors increases and cost of product decreases.