Growing demand for high-definition (HD) channels and video-on-demand is shaping the IPTV market. IPTV market is expected to reach USD 93.59 billion in 2021, growing at a CAGR of around 18.01 percent between 2016 and 2021. Another important factor that propels the market growth is decreasing cost of IPTV services. Entry of new startups in this market is projected to intensify the competition, due to which the number of services provided by competitors increases and cost of product decreases. According to the Zion Market Research, an initiative taken by government to increase broadband penetration is expected to grow the market in the years to come.

The IPTV market is segmented on the basis of different applications such as advertising and marketing, media and entertainment, gaming, e-commerce, healthcare and medical, telecommunication and IT, and others. Media and entertainment and gaming application segments together acquired a major share of the total market due to decreasing prices of IPTV subscription globally. The IPTV market was dominated by Europe, followed by Asia-Pacific and North America respectively owing to the increasing broadband penetration and decreasing prices of IPTV subscription in the region. However, Latin America and Middle-East & Africa are also expected to exhibit significant growth over the predicted period. Some of the key players in the market include the AT&T, Inc, Bharti Airtel Limited, CenturyLink, Inc., Deutsche Telecom, ARRIS Group, Inc., Cisco Systems, Inc., and Broadcom Corporation.