Uday Reddy, Promoter and Chief Executive Officer, YuppTV

"We could not ask for a stronger partner than Emerald Media. YuppTV is a content distribution platform with a strong consumer connection, and Emerald Media has global media relationships. We hope to leverage the relationships and existing assets of Endemol, OML, Fluence, and Graphic India to create original programming and make this platform a next-generation distribution and content powerhouse."

Uday Reddy
Promoter and Chief Executive Officer,

Emerald Media, a pan-Asian platform established by the global investment firm KKR for investing in the media and entertainment sector, has acquired a significant minority stake in over-the-top (OTT) content provider YuppTV for USD 50 million

Emerald Media was established last year by KKR to invest in the fast-growing media and entertainment industries across Asia, for which the investment firm has committed up to USD 300 million from its KKR Asian Fund. Targeted at the Indian diaspora, YuppTV offers over 250 South-Asian TV channels, 5000-plus movies and about 100 TV shows to worldwide audiences, with a focus on the US, UK, Middle-East, Canada, Singapore, Malaysia, Australia, New Zealand, and the Caribbean.