ABP News Network (ABP) has selected Masstech MAM solutions to modernize and streamline its media workflows. Continuing the rapid adoption of Masstech's easy-to-use MAM systems in newsrooms around the globe, the ABP order spans all of the broadcaster's channels and represents Masstech's largest sale to an India-based news organization to date.

Spanning ABP's headquarters in Noida and sites in Ahmedabad, Kolkata, and Mumbai, the new deployment enables fully automated workflows that maximize ABP's efficiency, and interface seamlessly with ABP's existing production systems. This advanced workflow flexibility and deep third-party integration combine with Masstech's intuitive, HTML5 browser-based MAM interface and native transcoding to make it dramatically faster and easier for ABP to preserve, access, move, and manage its valuable content across its news production, promotion, and archiving operations.