Uday Sodhi

“Having analytics and engagement within the same platform is critical to our customer acquisition and retention strategy. CleverTap's advanced segmentation engine allows us to track, analyze, and target the right customers in real time and send timely, contextual messages using their powerful Live User Segments feature. The platform's powerful campaign management tool has also enabled us to lift engagement, and its robust technology offers us complete confidence that CleverTap can scale with us as we achieve exponential user growth.”

Uday Sodhi,
EVP and Head of Digital Business,

Sony Pictures Networks (SPN) India has selected analytics and engagement technology provider, CleverTap to provide real-time behavioral data and user insights for its SonyLIV streaming service.

CleverTap will offer SonyLIV a powerful solution for designing and implementing timely, personalized and impactful growth strategies. The platform provides real-time analytics and segmentation along with multi-channel messaging, A/B testing and personalization support the application of data-based insights to drive stronger and more valuable long-term customer relationships.

SPN will use CleverTap in an attempt to better understand its video-on-demand (VOD) service users and improve the company's ability to segment, engage, and track them.