K Sanjeevi, Managing Director, Super TV
Mobile broadcasting is the convergence of the Internet broadcasting and the smart mobile devices, which meet up to deliver an advanced and easy broadcasting service coupled with an incredible viewing experience.
Mobile broadcasting is indeed a great revolution in the broadcasting industry and has evolved through many stages before it reached this successful model. Firstly, as far as broadcasting was concerned, it meant broadcasting from a fixed place with the help of complex equipment, then evolved the OB vans that were used to cover outdoor live shows, wherein the captured content was sent to a fixed point and from there it was broadcasted. But now with the emergence of the concept of mobile broadcasting, broadcasting from anywhere and anytime has become the ultimate reality.
Mobile broadcasting uses high-end technologies and this technology replaces the complex yesteryear equipment, meaning it saves time, space and money too. With so much of ease and comfort in broadcasting, more and more people are opting to go the mobile way when it comes to broadcasting. Any person with a smart phone device with a high-speed uninterrupted Internet connectivity is turning instant broadcaster right away.
As a result of this, the conventional broadcast technologies are found to be left aside with time. Nowadays, most of the top-rated satellite channels are coming up with online streaming channels that use mobile broadcasting technology. The increased usage of smartphones with high-speed Internet facilities in the Indian market offers a high-potential opportunity for a smooth market penetration for mobile broadcasting operators.
Right from cookery shows to live news and going live on a self-recorded video, everything has become a reality with the emergence of mobile broadcasting. Also the concept of one-sided broadcasting has become more of an interactive one with mobile broadcasting. The rising number of YouTube channels is a clear example of the ease and adaptability of the mobile broadcasting concept.
However the major catch with mobile broadcasting is that it poses a serious challenge to the professional broadcasters. These professional broadcasters are bound to acquire a lot of licenses and follow a long list of regulations by many regulatory bodies. But the so-called instant broadcasters are not bound to follow such stringent regulations. This creates an unequal platform for different types of broadcasters. Hence with proper regulations and governance, this inequality can be ridden off and a dais for fair play can be achieved.
The other issue that has to be addressed with regards to mobile broadcasting is the congestion in terms of Internet and mobile traffic that would be created with the rapidly increasing popularity and with the ever-increasing number of mobile broadcasters. To manipulate and manage this traffic would be a serious challenge and newer technologies, increased bandwidths, and spectrally efficient delivery have to be attained to overcome this.
The Indian market is known to be an experimental one and is capable of embracing any new change and innovation with ease. The real success of any new innovation can be achieved when it is actually customized the Indian way. Being a diverse nation with all types of people, care should be taken that the service provided reaches all and for this the technology has to be adaptable even with a lower bandwidth.
With mobile devices fetching a prominent place as your sixth finger and with unlimited and uninterrupted Internet services in the air, it is an undeniable fact that mobile broadcasting has started to rule the broadcasting industry. It has indeed created a healthy competition and has induced an urge for improvement to achieve a win-win situation. And it is the basic trait of technology to re-invent itself and hence the scope for development and improvement is quite wide.