Kulvinder Singh, VP Sales SAARC,Aveco Group international Ltd.

On plans for 2017 in India

We at Aveco are dedicated to the Indian customers. We have a very long and successful history in India; we have a local team; we are a strong company with cutting-edge automation, and MAM products that help the customers reduce OpEx and CapEx while increasing revenues. We leverage all these values to increase our presence in India.

On your company's performance in 2016

Last year was excellent. We came up with a new product, the Take2, that automates the studio multicamera ingest. We added many new features to our portfolio that make the workflows easier; we opened new markets in South America as well as established new partnerships. All this has built up a very solid foundation for further growth in 2017.

On sales in 2016

The 2016 revenues coming from sales in India grew 60 percent compared to the preceding year. We are happy that customers recognize the importance of Aveco automated workflows in MCR as well as in studios and MAM for optimizing the running cost.

On major customers and what they bought

We are currently installing corporate MAM to Star Sports, managing the postproduction workflow and integrated with the Aveco's ASTRA Studio – the studio automation system currently installed in seven Star studios. There are several other customers who have launched Aveco products or are about to launch them.

Running cost is the key to success of media companies. Aveco is offering a large choice of automated workflows from ingest through media management and postproduction up to studio automation and playout, all seamlessly integrated. This quality brings OpEx efficiencies together with extended services reaching beyond broadcast to online and social, to bring in additional revenues and increase viewership.

Aveco is a reliable partner working with Indian customers since 2000, and is here to help customers smoothly transition from the legacy and through the present turbulent times to the challenging, but tempting, future.