Chem Assayag, EVP-Marketing & Sales, Viaccess-Orca
According to Digital TV Research, OTT TV and video revenues for 17 countries in the Asia-Pacific region will reach
USD 18,396 billion in 2021. As operators across the region look to capitalize on the revenue opportunities provided by OTT services, they need innovative technologies that will open up new monetization opportunities and set a higher standard for immersive video experiences.
Several technology trends are taking place in pay-TV industry related to the boom in OTT multiscreen services, including cloud-based TV Everywhere-as-a-service (TVaaS), data analytics, and the requirement for stronger content protection schemes.
Many operators are abandoning traditional infrastructure solutions in favor of cloud-based TVaaS to gain increased flexibility and agility. With cloud services, operators can break away from the significant initial investment and an ongoing expense demanded by traditional infrastructure. The cloud also allows operators to launch new services and features quickly.
At Viaccess-Orca, we believe that it is critical to deploy a comprehensive cloud-based TVaaS. A cloud TVaaS should include all the capabilities that the operator needs in order to run a successful pay-TV service, including customer management, content management, multiscreen security, content personalization and recommendation, mobile apps, and more. Having a one-stop-shop service that is comprised on proven, deployed solutions will enable operators to focus on the business and content aspects related to the deployment of new services, new business models, and new types of end-devices without being distracted by technical details.
Big data is growing into bigger data, which is creating several challenges for pay-TV operators. Operators need a plan for dealing with the massive amount of information they are receiving as well as handling privacy concerns and the growing realization amongst audiences that their data is valuable and is being publicly discussed. Establishing an integrated analytics strategy is important. Viaccess-Orca has strengthened its products and solutions portfolio by focusing on data analytics in areas that are crucial for operators. Our cloud TVaaS includes various strategies for exploiting TV data, including predictive analytics, so that operators can ensure a more personalized and immersive TV experience across all screens.
Strong Content Protection
Without relevant, comprehensive content protection schemes in place, operators may find it challenging to monetize their OTT offerings. One of the key benefits of our cloud-based TVaaS is that it takes into account security from every angle – from content ingest or upload of the assets to encryption and the secure player on the client side. By providing operators with a well-rounded approach to content protection, we are helping to ensure that content is distributed securely to TVs, STBs, tablets, smartphones, and other connected devices.
Content protection must support next-generation formats in order for operators to meet the strict requirements of content owners for distribution of HD, UHD, 4K, and HDR premium content on TVs, smartphones, tablets, and PCs. Recently, Viaccess-Orca's Adaptive Sentinel dual card and cardless conditional access system (CAS) was selected by the leading telecommunications operator Orange to strengthen the security of its new UHD set-top box in France. We have also embedded ContentArmor's watermarking agent into the full range of Viaccess-Orca's Sentinel content protection solutions so that operators can adhere to the security requirements for high-demand premier content and enhance their revenue opportunities.
Through state-of-the-art technologies like cloud TVaaS, data analytics, and 4K content protection, operators can quickly and easily monetize their OTT multiscreen offerings. The OTT multiscreen environment promises serious revenue opportunities for operators in Asia, and Viaccess-Orca's solutions are leading the way in enabling operators to offer relevant and compelling content across all devices.