Ramki Sankaranarayanan, Founder & CEO,Prime Focus Technologies, (PFT)
In today's Media & Entertainment (M&E) industry, multiple on-premise, non-scalable, media asset management (MAM) systems continue to exist across different divisions, departments, and locations within an organization. Such multiple systems to manage content during production, marketing, and distribution lead to high costs.
At Prime Focus Technologies (PFT), we believe businesses should expect more from their MAM investments – more digitization, more speed, better quality, and much lower Total Cost of Operations (TCOP). We have observed that M&E companies tend to focus on the licensing cost of an MAM software, while overlooking a host of associated costs related to maintenance, management, upgrades, hosting, software, and system support while deciding which technology to go with. Our message to the industry is simple – look beyond traditional MAM systems and seek more from technology to give more to your consumers. Be MORE. In a world of abundance, we remain focused on helping enterprises drive lean operations and embrace automation.
PFT's flagship product, CLEAR Media ERP Suite, offers ONE MAM system across creative, marketing, and technical operations, and ONE software that works across global sites. With promo versioning automation, work order administration, mastering automation, and many such extreme digitization features, CLEAR offers the lowest TCOP than the next best alternative – a whopping 30–40 percent less.
Some of the latest industry-first additions to CLEAR include:
DAX Production Cloud: ONE Software for Dailies and Post Workflows. Based on the patented DAX with Digital Dailies, DAX Production Cloud with native high-resolution file support vastly improves workflow efficiency by centralizing assets into a single repository, which can be securely accessed by authorized stakeholders throughout the content lifecycle.
Enhanced Promo Operations: End-to-end business process orchestration for promo creation including versioning automation. Promo operations, a module of CLEAR broadcast cloud, offers a never-before functionality to automate the entire promo operations workflow. This includes end-to-end work order administration, seamless integration with broadcast management software (BMS), review and approval processes, and post-production and hand-off for play-out along with a revolutionary versioning appliance that allows rendering promo versions for the creative automatically based on pre-configured versioning templates.
Interoperable Master Format (IMF): World's first IMF Media Player for playback over streaming proxy. IMF support within CLEAR provides the ability to preview, playback, review, and distribute over a streaming proxy a composition playlist (CPL) with all its essences including video, audio, and captions. This enables collaboration and decision making in the workflow using proxies without having to necessarily access the original IMF package in high-res each time a CPL has to be played back.
Mastering Automation: An efficient way to create masters for domestic and international syndication. CLEAR's mastering automation solution makes domestic and international syndication across linear and non-linear platforms more efficient and cost-effective; thanks to automation by leveraging CLEAR Compliance Data Model, Caption Re-timing feature, and Profanity Check tool for compliance auto QC for captions and subtitles.
CREATE: A mobile app for end-to-end production management. CREATE as single software, helps creators digitize end-to-end, the pre-production, and production phases of the content creation process. It allows all stakeholders engaged in creation – writers, creative teams, cast, technicians, vendors including location managers, art directors, costumers, and make-up artists, from day players to producers to collaborate real time on a mobile device.
PFT will be showcasing these transformational solutions at Broadcast Asia (BCA) 2017, along with CLEAR Media ERP's power-packed modules:
Cloud MAM: ONE MAM for the Enterprise across geographies, departments and businesses
Broadcast Cloud: ONE Software for Broadcast – from Creation to Transformation, Distribution, and Exhibition
Operations Cloud: ONE Software to manage Content Store, Processing, and Delivery of Content
PFT will beshowing customers clever ways to drive creative enablement, enhance efficiencies, reduce TCOP, and increase monetization.