Hemant Gaba,Sr. Manager, MarCom, Sun Infonet Private Limited

Professional audio industry which refers to both an activity and a type of high quality audio equipment encompasses sound recording and reinforcing system setup and mixing the studio music productionby sound and audio professional experts who supports live events, using sound reinforcement systems.

Professional audio can include, but is not limited to broadcast radio, audio mastering in a recording studio, television studio, and sound reinforcement such as a live concert,DJ performances, audio sampling, public address system set up, surround sound design in movie theatres, and design and setup of piped music in hotels and restaurants.

Rental companies, system Integrators, government and corporate sector are the key market drivers for pro-audio industry.

Being an industry player since 1999, Sun Infonet has always tried to meet the complete requirement of the customers by providing all the solutions and latest technology under one roof and brought renowned brands like Shure, Allen & Heath, Quest, Nexo, Camco, Denon Professional and Marantz Professional under the flagship of Sun Infonet and established state-of-the art service centres in all the four metro cities like Delhi, Kolkata, Mumbai and Chennai.

Recently, Sun Infonet has added one more brand of Professional Line Array Segment Speakers "Audio Focus" to its inventory.The motto behind adding this brand was to give cost-effective solution to the customer.

Sun Infonet's Marketing Strategy relies on pre-sale and post-sale education, for this purpose, in associations with OEM's the company has been conducting product and segment related workshops/seminars on regular basis and also providing platform to all the existing customers to get up-to-date with latest softwares/features of the products they had bought.

Though market is growing and new players are joining the pro-audio industry but there is strong competition in terms of pricing and technology.Customers want user-friendly, compact and affordable solutions. Sun Infonet's Sales strategy relies on quick resolution by trained sales team, availability of products / spares at a competitive price and technical support on prompt basis which is also backbone and forte of this company and is being liked by the Sound Professionals, Dealer Network and end users.

Going forward in 2017-18 our plan is to conduct more seminars/workshops to educate people about new technology, features, latest updates and participation in future exhibitions to showcase new technology.