Glodina Lostanlen Chief Marketing Officer ,Imagine Communications
For Imagine Communications, India is a unique market with a huge potential.
India is a key market for broadcasters and media enterprises and is rapidly moving to highly effective OTT services to complement traditional broadcast services. With the increase in the number of channels and OTT platforms, both big and small, the demand for playout operations is increasing as well. For Imagine Communications, India is a unique market with a huge potential. In 2016, we did very well and this year also we are confident about securing additional projects.
We are continuously empowering the media and entertainment industry through transformative innovation. Our broad range of highly focused products includes IP-connected systems for live production, playout, and advertising management solutions; multiscreen delivery; and comprehensive content management. We provide cost-effective playout solutions for HD and UHD, in the cloud as well as on-premises solutions, which are region-specific depending on the need of the client.
The Versio playout system, which has been recently enhanced with a new user interface and advanced automation, simplifies the creation and management of channels and enables media companies to extend their brands and content with more freedom, visibility, and control than ever before.
Our company has led the way in the transition to commercial off the shelf (COTS) hardware and IP connectivity through our projects, early participation in the Alliance for IP Media Systems (AIMS), and by forging strategic partnerships with key players from the IT industry.
In India, Zee TV is one of our major customers; over the years we have provided different services to the channel, especially in playout.
Our clients in India demand futureproof technology and cost-effective solutions. We have had great success and
launched many channels, as our playout solutions are extremely advanced. Our software for advertising solutions allows broadcasters and service providers to increase monetization by adding premium value to television advertising. Our flexible media server and
storage solutions support file and baseband video ingest and playout, with tailored solutions to meet all production needs.
We have a mix-and-match lineup of products and services, depending on the region and clients we are catering to. Cloud and IP, SDI legacy, and likewise, our industry experience and our investment in next-generation platforms enable us to compete in this growing market, where we are able to accommodate the need-based solutions and services.