K. Sanjeevi , Managing Director , Super TV

With cable digitalization providing top-notch services through modern and updated hardware and software and offering competitive subscription prices, the ultimate winner happens to be the customer.

The Cable TV era was undoubtedly the period that brought a new dimension to the television-viewing experience. Compared to the days when people were left with no other choice of channels except for Doordarshan and with antennas popping out from most of the roofs to receive the signals, the emergence of cable TV was certainly a path-breaking innovation and a total entertainment package for the otherwise choice-less viewers.

People were indeed rejoicing the arrival of cable TV and the local cable gained popularity in their respective areas. The advent of cable TV proved to be the core for all technological advancements and improvements in the TV-viewing experience. The cable industry is experiencing a paradigm shift from analog to digital and this has and will certainly improve the quality of service and widen the scope for choice.

Customers would be provided with more options and they would be in a position to decide what to watch and when to watch and more importantly – pay for what they watch. This cable digitalization would definitely mean the cable customers would be offered with higher number of channels with superior quality and more importantly at affordable rates, when compared to DTH services.

When it comes to technology and innovation, there is no such thing that completely satisfies us. We keep moving progressively in the comfort zone and thus emerged DTH – the technological child of cable TV. Out of the many factors that made DTH a hit in the market, the superior quality of the channels topped the list. Also the ability to customize their favorite channels and more importantly the choice of deciding how much they are going to pay took the success of DTH to the next level.

Going forward and comparing between cable TV and DTH, it is a fact that both of them have their own strengths that satisfy their customers in their own way. The ideas and expectations of customers vary widely but their choices are mostly based on certain aspects such as quality viewing experience, choice of channels, worth for their money, amongst others. But to be outright, a more healthy and real competition begun only after the digitalization of cable TV. When DTH emerged from analog cable TV, a few customers took a shift toward DTH, but once when cable signals got digitalized, viewers started coming back to the cable culture. DTH was a better option than analog cable TV services in terms of picture and audio quality, since digital signals are always of a better quality when compared to that of analog signals. But with the advent of digital cable signals, cable TV/set top boxes once again started to take the lead in the TV industry.

However, with a DTH connection, the end user need not worry about taking a different connection while shifting to new places and this saves time and money in getting a new cable connection while shifting each time and hence DTH gives its customers higher geographical mobility.

Nevertheless, cable TV also has its own array of advantages. One major advantage that cable TV has over DTH is the private local cable channels that bring the local happenings and local news to the people of that locality. However far and wide you fly, you still have to hold back on to your origin and this holds true in case of the knowledge about local happenings around you. Next, cable transmission is not prone to poor atmospheric conditions and one can get a proper signal irrespective of the location of the house, whereas in case of DTH, atmospheric conditions play a major role when it comes to receiving clear signals. A single cable connection/set top box has much functionality like video, voice, data, and many more. One does not need to have a separate connection for different functions.

With cable digitalization providing top-notch services through modern and updated hardware and software and offering competitive subscription prices, the ultimate winner happens to be the customer, who has a definitive and decisive role. All these advancements have made the customer – the real king indeed!