Munish Sharma , Senior Network Engineer , Arris India Private Limited
Despite a low internet penetration rate of 2 percent it is predicted that India will have 2.5 million IPTV subscribers by 2018 with just a 6 percent broadband penetration rate making it the fourth highest in Asia.
As we all know that today the world is developing new technologies. Earlier the entertainment industry had limited technology. In the early 1990s DD1 with Antenna existed, after that cable TV came in existence, then DTH and IPTV entered the field and gave good competition to cable TV.
Unlike download media, IPTV provides the ability to stream the source media continuously, as a customer media content player (such as a TV channel) can start playing almost immediately. This is known as streaming media.
Although IPTV uses the IP is not limited to television media streamed from the Internet. IPTV is widely deployed
in subscriber-based telecommunications networks with high-speed access channels into end-user premises via set-top boxes or other customer-premises equipment, and is also deployed for media delivery around corporate and private networks. IPTV in the telecommunications arena is notable for its ongoing standardization process.
IPTV services may be alignified into three main groups:
- lLive television and live media, with or without related interactivity;
- lTime-shifted media
- lVideo on demand (VOD): browse and view items in a stored media catalogue.
IPTV Market in India
IPTV in India has been started by Bharti Airtel, BSNL/MTNL telecom service providers. IPTV is now a source of additional income to all telecom providers. India is an emerging market for IPTV. Most of the companies are in a mood to invest huge amounts in this technology. Mostly all operators have optic fibers layouts throughout the country and they now use them.
Based on some expert analysis it is believed that IPTV will take some years to gain scale and will directly depend on the push from telcos, infrastructure, and broadband penetration. Its success would depend on how seriously the top four telcos take it up. Their involvement and push would depend on the rate of return and the point of break-even. Also the possibility of a global IPTV giant entering the Indian market cannot be ruled out. Despite a low Internet penetration rate of 2 percent it is predicted that India will have 2.5 million IPTV subscribers by 2018 with just a 6 percent broadband penetration rate making it the fourth highest in Asia.
India's pay-television industry is expected to grow at a compound annual growth rate CAGR of 9.2 percent to touch USD 14.5 billion in revenue by 2021 compared to USD 9.4 billion in 2016. Cable TV, DTH, and IPTV are the three major contributors to this growth. Globally, IPTVwill have an USD 80-billion market till 2020 and is still growing aggressively in some countries.
If we consider the progression of IPTV in India there are lots of challenges to be overcome but a boom is expected.
IPTV has a great competition with cable industry of India, which covers almost 75–80 percent of the market. The road to success for IPTV is not easy. Nowadays the OTT market is also growing and this will be a major factor for IPTV growth.
So we are still hopeful of an IPTV experience. The market has potential but there are features on which the market will depend such as:
- lPhysical infrastructure
- lBroadband penetration
- lNetwork capability
- lQOS (Quality of service)
- lContent readiness
- lCost of service for user
- lRegulatory framework
These features will also pose a challenge for the IPTV market to grow. But nowadays telcos are in the process of improving their network quality and presence.
IPTV has a good future but there are many areas where concentration is required. The Indian IPTV market has potential for growth but only time will tell of its success.