Manish Sharma , Sr. Producer , ABP News
The need of the hour is to deliver content across the broad spectrum of mobile, Web, TV, and social media channels.
Anicca or impermanence is one of the essential doctrines of Buddha. The doctrine asserts that all mortals, without exception, are transient, evanescent, inconstant.
This law of nature applies to news, technology, and the newsroom too. News is transient, evanescent, inconstantin nature. Technology is changing the newsroom, so is workforce. As media persons we have to change with changing time. The technology we are using in the newsroom today did not exist when we were in school or college. Similarly, the technology that we are using today may become obsolete tomorrow.
In the month of August, CNN began streaming The Update, a daily show on Snapchat featuring five news stories from reporters and bureaus. Not only CNN, every newsroom including ABP News is creating more digital content to reach out to more and more people, who are increasingly getting their news from social media. Today the news is consumed not just on TV but also from various applications, WhatsApp, Twitter, and Facebook.
We are in the business of grabbing eyeballs. This is harder to get than a Golden Snitch. Today we consume news through multiple screen. While our target is jumping from one screen to another, we must follow them. This cannot be done with continuous change in content, style, and technology. We have to master multiplatform delivery with upgraded production tool.
In India, there is a scope to master multiplatform delivery as well as upgraded production tool. Now video editing takes place in the print newsroom while lots of digital publication is going on in media newsrooms. Still most newsrooms find it hard to technologically link together different aspects of the story.
There are newsroom management systems available in the market that allows broadcasters to create and deliver breaking news as well as distribution to secondary channels. This is the future of the modern newsroom. Unification is key. The need of the hour is to deliver content across the broad spectrum of mobile, Web, TV, and social media channels. One thing that we are finding problematic is pace of technology. Almost every year most broadcasters have to upgrade their equipment. Unification is the truth of our time but it may not work in next 5 years.
Some newsrooms are planning to reinvent themselves for 2020. The New York Times has been working on mission 2020. Their internal assessment recommends that NY Times should expand training for reporters and editors, hire journalists with more varied skills, and deepen engagement with readers as a way to build loyalty and attract subscriptions necessary to survive. They are working on a blueprint for this change.
News organizations, including The Wall Street Journal (WSJ) and Gannett, are working on same lines. The WSJ is currently conducting a newsroom review like that of The Times, called WSJ2020. All of them need a new strategy for new challenges. What they need is a new model. This model includes more sophisticated technology but a simple interface; multiplatform delivery with fewer editors; and more of visual journalism in shorter time frame.
Technology is setting the stage for great content customized for the individual viewer. TVs are getting smarter. The convergence of AI and TV will happen at a fast pace in next few years. The possibility is that they can interact with newsrooms in next few years.
In April 2017, the market research firm International Data Corporation (IDC) made a prediction about AI and TV. It predicts the growth rate of the AI market at 54.5 percent by 2020. AI TV will predict, recommend, and assist in choosing programs like our mobile is doing right now.
According to doctrines of Buddha The world is changing really rapidly. We must keep up, and even get ahead of it. Newsrooms are working on unification for multiplatform delivery. But sooner or later AI will change it too. Newsrooms have to evolve with it.