Devendra Singh Tomar , Assistant Manager , Broadcast and IT Infrastructure , NDTV

A far better approach and architecture is a CSM system that provides content-aware services for any media application whether it be a MAM system, NRCS, traffic system, or automation system. Devendra Singh Tomar Assistant Manager, Broadcast and IT Infrastructure, NDTV


As the broadcast industry continues its transition to file-based workflows, content management becomes the most important piece of that puzzle. The ability to quickly save and access content is a key to meet deadlines in today's fast-paced environment. Whether you are looking for a way to send video content to customers, make low-resolution versions for approvals, or simply archive your content, digital media industry is working continuously to solve content management challenges.

Many broadcast networks now operate multiple content production and distribution sites around the globe. Moving content seamlessly between these sites increases efficiency, lowers operational costs, and enables disaster-recovery strategies that support business continuity. With the advancement of these CSM (Content Storage Management) systems, broadcasters, media companies, and service providers can now connect independent systems to form a content-sharing network.

A far better approach and architecture is a CSM system that provides content-aware services for any media application whether it be a MAM system, NRCS, traffic system, or automation system. The CSM moves content directly to and from equipment that consumes and produces media, including video servers, nonlinear editing, transcoding engines, analysis engines, and shared storage.

As the broadcast industry is growing at a fast pace and converging to a file-based media workflow, data and file systems have also been changing their size and formats at a faster pace. Earlier everything was on manual mode. With the passage of time, data and files became large in size and number, giving rise to the necessity of content management and terms like MAM or DAM came into existence. Files have been started getting archived and retrieved in modern work flow.

MAM systems like invenio and diva are being used for faster, redundant, and reliable content management solution. Moreover secure and faster file transfer tools like aspera, sometime filezilla make it easier to handle large volumes of data. Also the inclusion of various soft transcodershas helped to transcode files in a desired format for integration into the existing media workflow. It has also become easier to analyze, monitor, search, and put data in production in an automated fashion by merely sitting at a central location. Common storage solution integration with redundant CMS automation has a lesser chance of failure at a critical point of operation. Users can find the desired file using appropriate metadata in the MAM system and after use, it can be put in production with the single click of mouse without even worrying about transcoding, transfer, and automation systems etc. Definitely in future, things are going to converge at a single point/platform and interface. This will give more power to the content manager for managing large volumes of data from a central repository.

CSM solutions focus on active management of content and media assets regardless of format, type and source, interfaces between proprietary content source/destination devices, and any format and type of commodity IT centric storage technology. A CSM system may be directed manually but is more often directed by upper level systems, which may include media asset management (MAM), automation, or traffic.

The most basic function of CSM is the automated retrieval of high-resolution digital content either from a data tape library, or from a data server, and the delivery of that content either to a workstation, playout, or editing device. CSM also performs this process in reverse – moving content back to storage. In a given media operation, CSM may be used to facilitate content manipulation and repurposing. Media workflow is getting more and more digitized day by day and there is always the need to have media whether audio or videos are to be stored and available 247 for further use. This can easily be achieved in MAM systems which can incorporate various features to its existing workflow like transcoding to low-resolution files which can be used as preview or available for web browsing along with the high-resolution archived files.