Puneet Mishra , Senior Broadcast Engineer , Network 18

Emerging technologies are radically changing the media industry. They are worth investigating to find out how they can improve content fabrication and issuance undertaking.

Broadcast, media, and entertainment companies need to assemble the most suitable digital assets as quickly as possible. Media asset management (MAM) is a multiple- workflow and multi-format federated content repository which uplifts revolution and operational efficiency over the complete lifecycle of an asset.

Daedalian and heterogeneous requirements may ultimately be about solving two challenges, firstly, how to store media content in a well-grounded and future-proof manner for protection against disaster and secondly, how to access and reclaim data when it is needed.

All other aspects of asset management are accessible through predefined permissions system, allowing users to make the best decisions for journalist. A soapbox furnishes an online proxy library of digital content with rich collaboration tools while managing native resolution content in storage and archives. A set of tools transform the metadata managed by the journalism software into meaningful information for business analysis purposes. A set of tools transform the metadata managed by the software into meaningful information for business analysis purposes. The purpose of using the asset for broadcasting and publishing is to include all file formats.

Technically metadata stores published data content. MAM uses the latest technologies to ensure all valuable media data remains safe, regardless of application level. Future journalism involves generation of metadata, capturing asset upload or digitations, browsing creations, sending data to publishing broadcasting systems. A flexible metadata database and scalable data servers provide content – video, audio, text, stills, or any combinations. High-reliability storage is an area of information technology in which progress is rapid and the next storage generation is always around the corner.

Metadata gives information about manufacture of media, scheduling and production planning, tracking talent, financials, newsroom systems. Super admin users can take advantage of the large array of configuration settings to change the system parameters as needed without customization and metadata tracking across diverse systems that eliminates the need to duplicate entries and makes searches more efficient and suited for all types of workflow tools for news, production, archiving radio, sport end-to-end solutions.

Faster collaboration speeds up live-air operations, and gives organizations an assurance that new technologies can be implemented in the future. Management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval, and distribution of digital assets affect peace of mind – run workflows on the cloud, anytime, anywhere.

Future of Journalism in Production

There are now hardware demands for digitalization of these industries using new technology where media assets are easily handled and ultra-high inputs provided using fiber optics, HDMI ,SDI, and likewise. Now proficient in handling audio video signals in real time, different type of cameras, camcorders are highly sensor-based. Audio video servers real-time connectivity is well-grounded, analog signals are now fully digital. Technology provides new resolutions for cameras.

Video has now evolved from analog to SDI, HD, UHD, 4K, 8k, and 16K and audio has evolved from analog to full-embedded and Dolby digital. AV streaming technology in broadcasting includes DSNG, FLY-Way, Live-U tech. Scrolling is the new clicking, for effortless transition between different multimedia data sources. Scroll telling is a visualization tool that reveals more data as the user scrolls down the page.

Emerging technologies are radically changing the media industry. They are worth investigating to find out how they can improve content fabrication and issuance undertaking.