Vikram Aggarwal , Head of Promos , ET Now
Technological advancements in post-production have transformed the storytelling process by several folds.
Every technical apprehension on a film set is resolved by the words: let us fix it in post. Post for the uninitiated, is the process where magic meets realism by enhancing the visuals and the acoustics of an audio-visual product! Now a few decades ago that would have read as a hyperbole, but not these days. Technological advancements in post-production have transformed the storytelling process by several folds.
Today, traditional post-production services such as video-audio editing, sound recording, and telecine are facing stagnation with VFX & 2D to 3D conversions hoarding the spotlight in this sphere. And it is not that the TV, cinema, and OTT audience are unaware of this advancement. If one has to study the phenomenon from an Indian perspective it can be seen that in 2016 large screen releases like Baahubali 2, Fan, M.S. Dhoni: The Untold Story, and Mohenjo Daro spelt it in bold that VFX has become an indispensable part of the post-production cycle!
This widespread acceptance of VFX in domestic film productions along with outsourcing work generated a 16.4 percent growth of the animation & VFX industry last year according to KPMG India-FICCI Indian Media and Entertainment Industry Report 2017.
Undeniably, the post-production industry has come a long way. From being a land of 400 odd animation & VFX studios providing backend services to foreign projects and engaging in labor-intensive jobs such as match moving, roto-scoping, wire removal, and keyingto owning IPs designed by indigenous talent. Baahubali 2 being the poster boy of this revolutionary change.
So where did it all begin? It was the transition from celluloid to digital that opened gateways as far as post production and visual effects are concerned. Along with cinema, TV shows, digital production, and OTT content players have invested in nouvelle production methods that have led to the magnanimous change.
Even though post-production is the final stage of the game, today Indian directors and producers hailing from several domains have incorporated the post-production discussions in the very first lap, that is while scripting and planning the shoot. The approach has changed then why not the outcome? It is obvious that this is due to budgetary constraints along with a limited timeline offered to post production studios unlike the west!
But with the new-age of directors and film production houses taking center stage, change and transformation are inevitable.
Do Not Forget Animation
Today, display technology is a key contributing factor to the brilliance in the entertainment industry. While VFX is gaining dominance on one hand, Indian animators are making a name for themselves in the global circuit.
The animation market last year continued to be dominated by outsourced projects from TV and cinema, accounting for 85 percent of the total animation services turnover in India. From broadcasters partnering with domestic studios to noted OTT players signing exclusive content licensing deals with various studios in India the dominant climax and revolution in the post-production industry is here.
In its nascent stages, visual effects and animation were perceived to be magical! The perfect mlange of imagination and creativity; but somehow India heard the tale but could not be a part of it. Look at us today, the animation and VFX industry is estimated to grow at a CAGR of
17.2 percent over 2017–2021 to reach a size of 13170 crore.
Looks like everyone realizes that a little magic can take the entertainment industry a long way, it is like Tennessee Williams said in A Streetcar Named Desire: I don't want realism, I want magic! And from the looks of it India is ready to cast its spell.