Sankalp Tomar , News Production Assistant , NDTV

Being online is like a sugar rush of information because everything is up for grabs and it is much faster than any other medium that we have now. Sankalp Tomar, News Production Assistant, NDTV

Every century has its own modes for everything humans need practically. Like for news we had newspapers in the 19th century, and then came the 20th century which gave us the television, and the 21st century gave us the Internet. Every mode is more unique and engaging than its predecessors. News is ever changing, day by day, minute by minute, second by second and so the technology is also changing with the same pace. Internet is as fast as lightning unlike any other information source. It is perfect to reach masses in a matter of seconds and sometimes to reveal things to the public domain which one cannot possibly do with mainstream media, which is why we see all the leaks happening online. It has given independent voice to everyone. But at times it has been the provider for fake news, leading to infuriation and confusion among people. In more recent advancements it has grown so much that it can even mimic anyone, blurring the line even further between truth and fake.

Not everything on the Internet is true and India is a country which lives, eats, and believes in rumors blindly which is too dangerous for the society. News on the Internet is served in a much sensationalized way and there is no fact check, it is just simply there for everyone to consume and without any responsibility or consequence. However, as we know it is not the case with television and newspapers which makes them relatively reliable. But with all its pros and cons Internet is shaping everything around us, people just cannot resist not being part of the digital world and so news broadcast is also no stranger. It is more of a need than opportunity for broadcast media to expand itself or say adapt with the time.

The content which we consume online is for television and then for the online consumption. It is nothing more than a convenience feature that the same content is available to watch online as well, albeit, the online platform has its own array of content but it reaches to mostly young populous whereas television caters to all kinds of populous.

Right now with news the scenario is that people rely on Internet which is mostly accessed through phones to get the latest updates which are presented in small packets to consume less time. But to usually follow up and keep track of any news or event or to go into the details people tend to rely on televisions more. Television broadcast is drastically evolving its production process, to better suit online consumers because it is very easy to produce money wise, distribute, and requires less work force. At the end of the day this is what matters most for any organization because even all news channels are based on the corporate model. While doing that television is surely going through some radical changes which is why people connected to it are skeptical because it is a new format to work on and the things that they were used to do are suddenly not there.

Mobile journalism is a well-known example of that change and it is the next big thing to happen to news. But even this will be changed completely in coming years when more, now infant technologies such as AR (Augmented Reality) or mixed reality grow. Being online is like a sugar rush of information because everything is up for grabs and it is much faster than any other medium that we have now. In the coming days we can expect more dominance of tailored online news content but it has many miles to go to take over the throne from television broadcast.


 

axon

Broadcast-&-CableSat

Digital version

Stay updated on
Broadcast and
CableSat industry

Recieve our Daily Newsletter for free